Content Marketing Manager

Big Ass Fans · Lexington, KY

Company

Big Ass Fans

Location

Lexington, KY

Type

Full Time

Job Description

The Content Marketing Manager is at the heart of the Big Ass Fans creative department, working in concert with our Creative Director, Designers, and Copywriters to drive the company's approach toward compelling, channel-focused content. The ideal candidate will have a comprehensive history of developing effective pieces of concise, contextual communication, bringing together copy and design mediums to tell the story of how our brand and its products transform spaces. He or she will collaborate with creative teams and wider marketing subject matter experts to develop content across all advertising and customer-visible mediums, project managing the outputs of team members on a daily basis to meet defined marketing collateral requests.

Responsibilities
  • Work with our Graphic Designers, Copywriters, and Creative Director, refining concepts and campaigns to ensure that everything that goes out is truly "Big Ass."
  • Identify, develop, and realize content needs across such channels as: email, website, direct mail, digital advertising, print/advertorial, social and more.
  • Execute in parity with production teams, providing idea/concept generation with and to our Creative Director from development to output.
  • Conceptualization and execution of channel marketing content concepts as defined by need and wider marketing team projects, exhibiting a keen eye for context, editing, and overall Big Ass aesthetic.
  • Manage 3rd party engagements on all 3rd party photo and video shoots (including management of required activation assets, tools, locations, etc.)

Requirements
  • Bachelor's degree in marketing or related field
  • 3-6+ years of marketing experience in the creative field (copy, visual, etc.)
  • Prior experience developing creative content for product lines, with a strong preference for business-to-business manufacturing products
  • High-level comfort in developing consistent, multi-channel content (print, digital, direct mail, video, etc.)
  • Familiarity with the typical modern marketing software stack (Adobe Creative Suite, WordPress, Analytics Saas, etc.)
  • Vetted experience working within peer teams
  • Exceptional written and verbal communications skills


Why live life Big Ass?
You want benefits? We've got your health insurance, life insurance, 401(k) and more. You want Big Ass Benefits? Join us in the cantina for a catered lunch followed by a game of Ping-Pong. Did we break another record today? Let's open the beer fridge and make plans to meet this weekend at the company-sponsored social outing.

Why haven't you applied yet?
Big Ass Fans is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin, age, disability or veteran status. Big Ass Fans maintains an environment where each individual is valued and respected. Individuals are expected to understand and comply with OSHA and ISO 9001 standards and procedures. Individuals are expected to apply safe work methods when performing the job requirements in hazardous and non-hazardous environments to avoid injury to self to co-workers or damage to property. Individuals are expected to report unsafe work conditions or equipment operation to supervisors immediately and observe all safety rules.

If you need assistance or accommodation due to a disability, you may email us at [email protected] or call us at 1.877.244.3267.

Date Posted

10/06/2022

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