Content Marketing Manager

About EXPLO:

We are the People of the Possible

Imagine a place where all of your "what ifs" are transformed into "and thens." Where what you imagine is met with a "Yes! And" instead of a "not right now." EXPLO is that place. Though, we like to think of EXPLO as a mindset rather than something defined by the limits of space and time.

Founded in 1976 as a non-profit startup out of MIT, EXPLO has benefitted from decades of entrepreneurial leadership since day one. The mindset that created a community of intellectual adventure beyond academic routine - filled with variety, innovative spirit, and a fusion of fun and learning - has supported EXPLO's evolution from the first hybrid summer program for high schoolers to a multi-campus summer program for students in grades 2-12 to a sought-after resource for student engagement and innovative teaching and learning worldwide. We are the people of the possible. The kind of people who go on to do things like co-found BuzzFeed and Honest Tea, lead Virgin Galactic, transform the plant-based food industry, and illuminate their home country after a natural disaster. We are Forbes 30 Under 30 winners, Inventors of the Year, Watson Fellows, Rhodes and Fulbright Scholars. EXPLO is where we have big ideas; learn to collaborate, fail, and iterate; say yes to opportunities and chart uncharted territory.

For more information, please visit: https://www.explo.org/about-us/our-story/

While we have a rich history to be proud of, we firmly believe that the best part of EXPLO's story is yet to be told. And we would like you to help us do so.

Job Summary:

At EXPLO, we're committed to bringing innovation to education and fostering a sense of curiosity and exploration in students to help them thrive. As we continue to grow, we're in search of a talented Content Marketing Manager who specializes in storytelling and content writing to join our team. In this role, you'll be responsible for creating captivating narratives, crafting engaging content, and boosting brand awareness. Working closely with various teams, you'll develop and execute content strategies across multiple channels. Your exceptional writing skills will be key in producing persuasive and informative content tailored to specific platforms and audiences. You'll manage the content calendar, track performance metrics, and optimize strategies. The ideal candidate is a master storyteller with a proven track record in content creation and a passion for creativity. Come join us in shaping captivating narratives that elevate our brand. Reporting to the Director of Marketing, this is a fantastic opportunity to make a meaningful impact in the education industry.

Requirements

Responsibilities:

• Develop and write compelling, informative, and engaging content that aligns with our company's brand voice and style.
• Create a variety of content types including website, blog posts, brochures, social media posts, whitepapers, case studies, emails, and more.
• Conduct thorough research on industry trends, competitor content, and customer personas to identify gaps and opportunities for content creation.
• Collaborate with the marketing team to develop content marketing strategies that support business objectives.
• Optimize content for search engines and follow SEO best practices to improve organic search visibility. Conduct market and keyword research to better understand the digital landscape in the education space - and better strategize and plan EXPLO's content development.
• Work closely with the design team to create visually appealing and engaging content that drives engagement and leads.
• Edit and proofread all content for accuracy, clarity, and effectiveness.
• Stay up-to-date with industry trends and new content marketing techniques to continuously improve content performance.
• Develop and maintain a content calendar that supports the overarching marketing and enrollment strategy

Basic Qualifications and Attributes:

• 4+ years' experience working in marketing communications
• 1+ years' SEO experience.
• A portfolio of digital and traditional work that has been published.
• Bachelors Degree in Digital Marketing, Marketing, Communications or related field preferred, but equal experience will be considered.
• Experience working in a fast-paced corporate or agency environment.
• Demonstrated ability to write in a variety of styles, including business, promotional and journalistic
• Ability to coordinate with cross functional teams across all levels of the organization.
• Must possess a sense of urgency and "get it done" mentality when working with multiple tasks and deadlines.

Benefits

Benefits and Salary

EXPLO has an extensive benefits package:

• Competitive Compensation
• Insurance on Day 1 of Employment
• Medical, Dental and Vision Insurance
• 403(b)
• 401(a)
• Employer-Sponsored Life Insurance
• Generous vacation and sick pay
• Employee Discounts and More

EXPLO is an equal opportunity employer and welcomes all qualified candidates to apply for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status. We are committed to promoting a diverse and inclusive workplace and believe that diversity strengthens our team and enhances our ability to serve our customers. We comply with all applicable federal, state, and local laws governing nondiscrimination in employment.