Content Marketing Manager

Job Summary:  

At Medrio, our purpose is to save lives by providing clinical researchers with the technology necessary to chase the next breakthrough in public health. We are not shy about being a hyper-growth global company and are on the hunt for a proven Content Marketing Manager to add to our best-in-class Marketing team. 

To thrive in this position, you must be a storyteller at heart who gets giddy over creative word play, but also be execution-focused, actively accountable for multiple content projects and delivering against tight timeframes.  

The Content Marketing Manager will be responsible for creating, curating, and managing content for various digital channels including websites, blogs, social media posts, email campaigns, and more. They must be knowledgeable of the latest industry trends and familiar with emerging technologies to ensure all content is up-to-date and relevant. The ideal candidate should also have  experience developing content strategies, storyboarding, and editing.

This role reports to the Director of Marketing Communications. 

Essential Duties and Responsibilities:

• Develop and execute an effective editorial and content strategy for Medrio that is fully aligned with campaign cycles to maximize success.
• Create an array of content that incorporates videos, blogs, ebooks, and presentations
• Participating in analysis of content performance and helping to develop plans to improve engagement and effectiveness.
• Provide guidance related to creative decisions and adjacent communications, such as social media and advertising
• Align with digital marketing for campaign optimization of messaging and distribution.
• Research and stay up to date on the latest developments in search engine optimization, content trends and user behavior
• Direct and manage day-to-day communications and project tracking with creative teams, freelance content creators, and agencies
• Conduct or participate in interviews with Medrio colleagues, customers, and partners to develop unique stories that showcase our solutions and services 

Customers or Clients:

• Internal Departments - primarily Marketing, Sales, Customer Success, Human Resources, and Executive Leadership
• Third-party vendors - SEO/SEM and website development agencies
• Public relations agencies
• Industry association and thought leader partners

Education and Years of Experience:

• 4+ years of content marketing experience for a B2B SaaS organizations, eClinical industry experience a huge plus
• Bachelor’s degree in Marketing, Journalism, or relevant work experience

Working Conditions: 

• Required to participate in frequent meetings using virtual technology like Google Meet or Zoom
• Extensive periods of time sitting

Other Skills and Abilities:

• Compelling storyteller with a strategic and analytical mindset who can engage and educate customers and prospects.
• Ability to quickly learn new technologies as well as plan and execute on deliverables with minimal supervision.
• Ability to prioritize projects effectively, juggling multiple projects with tight deadlines.
• Team player who thrives in a highly collaborative environment and has a proven track record of working with cross-functional stakeholders to get the best results
• Innately curious and eager to learn new things, with a bias for action
• A strong portfolio and a proven track record of delivering high-quality content at scale in a business-to-business marketing environment
• Proven ability to synthesize complex information into compelling, persuasive messaging
• An eagle eye for detail and intense pride in polished proofreading
• Multi-channel, multi-tasking, multi-disciplinary - experience across campaign, social, web, and email
• Synthesis of disparate ideas to create analogies, metaphors, and other narrative devices to communicate insights and inspire a community

Bonus Points

• Experience scaling content and messaging to global geographies
• Experience with the Challenger sales methodology or Insight-based marketing approaches
• Proficiency working within the Google Suite (Gmail, Google Calendar, Google Drive) and task management systems like Asana, Wrike, or Monday. 

About Medrio:

Medrio's SaaS offering is a key component in the pipeline of getting lifesaving drugs to the people who need them. We automate the clinic trial process and offer significant advantages over the competition: 75% lower cost, setup in days rather than months, and much better ease of use. Founded in 2005 we are privately owned, profitable, and are currently experiencing geometric growth in terms of customers, revenue, and employees. We believe in wellness! Medrio covers the cost of employee premiums for medical, dental, vision, life and LTD insurance, gym membership, and we promote an atmosphere of work/life balance, including flexible work schedules and unlimited PTO. 

The Medrio team is made up of individuals with a wide array of skills and interests, but all have a passion for providing the best possible user experience for our customers. We are looking for smart, collaborative, creative, and conscientious people to help us expand our product capabilities and better serve our customers.

To see detailed information on the data we collect during the application process, and how Medrio complies with data privacy laws, visit our Careers page.