Content Marketing Manager

Job Requisition ID #

23WD67444

French translation will be available soon! La traduction française sera bientôt disponible!

Position Overview

The Autodesk Education Marketing team is looking for a passionate storyteller and experienced content marketer to join the global Content & Campaigns marketing team, responsible for key customer-facing content initiatives including designing a content strategy and distribution model for what, where, and how we amplify and optimize content in our marketing plans.

This is a new role critical to the Education Marketing team's growth as content curators, storytellers, and content distributors. The Content Marketing Manager should have a strong understanding of the role content plays in a connected, multi-channel journey and have experience in developing strategies that apply core anchor assets and their derivatives to the right audience, in the right channel, at the right time. This person will be responsible for liaising with cross-functional teams to understand the EDU audience lifecycle, sales engagements, and product narrative imperatives in order to develop a content strategy that supports the awareness, consideration, and use of Fusion in our education markets.

The ideal candidate has a full spectrum of subject matter expertise in content marketing and is energized by the opportunity to build new marketing capabilities that support the next generation of Education Marketing.

Responsibilities

• Lead global customer-facing content strategy framework
• Align content pipeline to global and geo campaign strategies
• Maintain global editorial calendar, content audits, library, and governance

• Inform production and development for optimal distribution and audience engagement with content
• Consult on integrated content distribution strategy across channels such as web, email, SEM, social, and events
• Contribute to creative briefs to ensure content creators, stakeholders, and cross-functional teams understand content purpose and goals
• Ensure content is consistent with the needs of our segments, lifecycle stages, and performance measures

• Recommend content measures aligned to Education key results and Marketing key performance indicators
• Leverage data to optimize and inform channels, content types, and ROI
• Create and present PPT reports of content performance and results against benchmarks

Minimum Qualifications

• 8+ years experience with content strategy, content marketing, development, production, and distribution
• Exceptional storyteller and idea-generator with an audience-first mindset and a demonstrated ability to think of content across an audience lifecycle
• Firm understanding of user experiences and use of SEO to inform content strategy
• Skilled with Microsoft Office 365 (e.g., PowerPoint, Microsoft Excel, Power BI)

• Unafraid to try new things and challenge the status quo
• Sense of humor, yes, it's a minimum qualification!
• Excellent written and verbal English communication skills
• Ability to adapt to a fast-paced environment
• Ability to coordinate with multiple stakeholders

The Ideal Candidate

• Courageous: You are able to have hard conversations for better outcomes
• Smart: You minimize complexity and strive for simplicity, but you have attention to detail
• Impactful: You are passionate about making a positive impact and have a sense of urgency in approaching critical challenges

• A strong collaborator who enjoys working with a range of teams
• Detail-oriented and highly organized
• Someone who is curious, proactive, and enjoys testing new things
• Results driven with the ability to quantify performance and optimize results
• An excellent communicator with a collaborative spirit

Click below to learn more about our benefits in the US.

https://benefits.autodesk.com/

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site). If you have any questions or require support, contact Autodesk Careers.

Salary is one part of Autodesk's competitive package. For U.S.-based roles, we expect a starting base salary between $128,500 and $207,900. Offers are based on the candidate's experience and geographic location, and may exceed this range. In addition to base salaries, we also have a significant emphasis on annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.