Content Marketing Manager

The Content Marketing Manager delivers compelling, differentiated content to support persona- and industry-focused campaigns. They work closely with campaign strategists and subject matter experts to create unique content that drives leads and sales, increases engagement, amplifies our brand messaging, and helps us reach campaign goals.

Some of the tools and resources we will equip you with include:

• Growth: We’ll immerse you into our community rooted in respect starting on day one. Our community is strong and growing! Our affinity groups are a great place to start connecting with peers from all across the globe. Appian offers a wide variety of growth and development opportunities such as: our in-house Appian MBA program for new managers, Appian University which is a full library of over 3,000 LinkedIn Learning and Udemy courses, Presentation Skills training, and tuition reimbursement for those seeking to further their education.
• Culture: Appian offers a competitive salary and generous benefits; including a flexible time off allowance and great perks.

• Product: Our Appian product is driving digital transformation and with our Appian Guarantee, our customers can even have their first project completed in just 8 weeks. With the market research firm Forrester estimating the low-code platform market will be around $14 billion by 2024, it is no wonder why more and more customers are turning to low-code with Appian. Hear more about our passion for the product from our Director, Solutions Consulting here

Basic Qualifications:

• 5+ years of proven content marketing, inbound marketing, brand journalism, or related experience within enterprise software

• Bachelor’s Degree

• Proven writing and editing skills with original bylines/content to support

Preferred Qualifications:

• A deep understanding of the full B2B enterprise software marketing funnel

• Experience in Google Business Suite, Google Analytics, and SEO tools