Content Marketing Manager

Description

The Content Marketing Manager is responsible for helping to create and manage MoLo's integrated content marketing strategy. As the Content Marketing Manager, you will create best-in-class digital and social content focused on enhancing sales growth, brand health, and customer loyalty. You will collaborate with key stakeholders and cross-functional business partners to plan, develop, create, execute, and report all digital media and social media. You will utilize your experience, technical skills, creativity, and analytics to build and maintain an engaged following.

Main Responsibilities

• Lead development and execution of MoLo's digital and social strategy through cross-functional collaboration with marketing and sales teams.
• Prepare digital and social trend reports for the executive and sales teams by collecting, analyzing, and summarizing sales data and aligned marketing activity
• Manage the development and deployment of all digital and social content ensuring tone, voice, and personality are consistent with brand strategy
• Track key performance indicators (KPI) and deliver reports for all social and digital campaigns and programs
• Manage agency relationships in day-to-day media purchasing, audience targeting, optimization, and reporting for all social/digital initiatives
• Maintain awareness of emerging platforms and help brainstorm new ways to leverage the platforms for brand development
• Develop unique, stand-out advertising in formats that include, but are not limited to, creative, in video, still and animation
• Create and manage MoLo's internal content library which may include, but at not limited to word docs, sales presentations, video, social media imagery, photography, email marketing, and market report
• Assist in maintaining MoLo style and brand guidelines to ensure consistency, accuracy, and quality amongst internal and external partners
• Other duties and projects as assigned.

Requirements

• Bachelor's degree preferred in marketing, business, communications, graphic design, or related field
• Minimum of 3 years of experience in digital and social media marketing
• Experience in paid media buying, including search, social, and digital
• Proficiency with social media management and design tools (e.g. Sprinklr, Hootsuite, Sprout Social, Adobe, Canva, Photoshop, WordPress)
• Strong communication and interpersonal skills, both written and verbal
• Ability to effectively project manage and meet deadlines in a fast-paced environment
• Highly creative with experience in identifying target audiences and executing digital campaigns that engage, inform, and motivate to action
• A portfolio showcasing your design, process, and your proficiency in delivering compelling creative product

About Us

Driven by passion. Driven to deliver. Driven for better. What drives you?

We are an innovative start-up, making a name for ourselves in logistics. We pride ourselves on being transparent, collaborative, and strategic. Investing in our customers, carriers, and employees is what differentiates us from the competition. We connect shippers who need to move their goods and the truck drivers that have capacity to haul those goods. We are at the core of the economy, moving hundreds of truckloads across North America every day. Founded in 2017 with just three employees, MoLo boasts over 600 employees five years later. We are located in the West Loop of Chicago and the heart of downtown Nashville. MoLo has an appetite for growth, relentless commitment to customer service, and an inclusive work culture. Discover something different. Find your future at MoLo today.

We are an equal opportunity employer and actively seek a diverse community of professionals: people of color, all genders, veterans, LGBTQIA+, etc. We welcome people of all identities to apply!