Content Marketing Manager

We are looking for a Content Marketing Manager to join our business unit marketing team. The position works closely with senior leadership across Product Management, Product Marketing, and Sales to translate product features, marketing opportunities, and value propositions into talking points and messages for use across all marketing campaign channels: email, web, social, and events. The role contributes creative ideas and develops content that supports campaigns, drives marketing goals, and communicates our product brand promise to targeted prospects. The wider team consists of 10+ people, and in this role, you would report to the Manager of Brand Marketing. We would love to speak with you if you’re a curious person with previous experience in content marketing.

About You – experience, education, skills, and accomplishments

• Bachelor’s degree in one of the following fields: marketing, communications, journalism, English, business or other related field or equivalent work experience.

• 5 years’ work experience in a global brand B2B marketing and communications role (e.g. content writing).

• Proficient level of English language.

• 5+ years of experience with social media platforms (i.e.: LinkedIn, Twitter, Facebook), current trends and business realities as they relate to corporate communications.

• Proficient level of MS Office suite (especially Word and PowerPoint).

It would be great if you also have . . .

• Experience with CRM and CMS.

• Desktop publishing, graphic design, video editing, marketing automation, and/or HTML skills.

• Experience working with web-based project management tools and collaboration technologies.

• Experience in library automation, education, information technology or related fields.

What will you be doing in this role? 

• Content Creation: lead the content creation development and contribute copywriting, editing and proofreading for brochures, direct mail, newsletters, ads, sales tools, white papers, press releases, case studies, webinars, web pages and articles, and social media.

• Content Calendar: develop and maintain the content and publishing calendar, collaborating, and coordinating with teammates and other teams (Sales, Product, Product Marketing, Creative Services) for successful implementation.

• Content Marketing: Engage customers and prospects throughout the buyer’s journey and influence customer perception and behavior. Seek our customer stories and differentiate our product brands.

• External Communications: Develops and implements plans and programs for agreed audiences in line with the organization’s business goals and strategy. Coordinates multiple channels for delivering campaigns and messaging and includes social media and customer communications. 

About the Team

As a member of the Library Software Marketing team you will strategize, create, and collaborate with colleagues across the organization on content essential to effective marketing and branding initiatives, helping to drive thought leadership, market awareness, sales opportunity, and customer retention of our SaaS solutions.

Our business unit serves some of the largest public library systems and most prestigious academic institutions and research universities around the world, with a total of over 7,500 customers in 90 countries. Our SaaS solutions drive development and growth of communities and transform academic libraries, maximizing the impact of research activities, teaching and learning, and improving student engagement and success.

Benefits 

• Holidays: 25 days paid leave per annum

• Private Health Insurance

• Paid Lunch 

• Yearly Bonus

• Yearly Merit Plan

• My Learning Platform

• Fit Pass

• Life Insurance 

• Accident Insurance 

• Company bicycles for rent free of charge

Hours of Work

This is a permanent full-time position. The working hours would be a combination of standard EMEA working hours (3 days per week) & US Eastern working hours (2 days per week).

This is a hybrid position; you will be expected to work from our Belgrade office 3 days every other week. 

Occasional travel is required from time to time.

#LI-Hybrid 

Please note that only shortlisted candidates will be contacted.

At Clarivate, we are committed to providing equal employment opportunities for all persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.