Content Marketing Manager

Why Estuary Is the Place to Be

Join us at a pivotal moment: we’re building the content engine to help define Estuary’s voice in the data/engineering world. As our Content Marketing Manager you won’t just execute you’ll invent. You’ll help us tell stories shape narratives and grow a community of advocates.

At Estuary you’ll enjoy:

• Ownership & autonomy: define and scale the content function from the ground up
• Impact at scale: your work will directly touch brand demand product and community
• A mission-driven high-caliber team where curiosity grit and high standards win
• Transparent compensation equity in the company and benefits to support your whole life
• Flexibility: fully remote asynchronous-friendly occasional team offsites

Your Mission (What You’ll Own)

You’ll be the architect of how Estuary’s story gets told. Here’s how:

Strategy & Storytelling

• Develop and maintain a content strategy & editorial calendar aligned with positioning GTM pillars and roadmap priorities.
• Work with leadership to define content themes pillars and key message frameworks.
• Surface and translate technical differentiators customer wins and research insights into resonant narratives.

Creation & Production

• Write edit and manage high-quality content: blog posts case studies whitepapers ebooks email campaigns landing pages thought leadership product collateral.
• Commission and manage external writer/agency partners ensuring quality tone and deadlines
• Partner with product engineering sales and customer success to co-create content collate technical inputs and iterate
• Ensure all content is strategically optimized for SEO keywords and search intent.

Distribution & Amplification

• Own content distribution and syndication strategy across web newsletters social and partner channels
• Collaborate with demand gen & SEO leads to optimize content for discoverability and conversion.
• Build and manage relationships with media influencers analysts community leaders and partners to co-promote and syndicate content.
• Identify content repurposing opportunities (e.g. turning reports into webinars podcasts infographics)

Social & Community

• Lead Estuary’s social strategy (LinkedIn X/Twitter YouTube etc.) — ideate campaigns that spark conversation awareness and engagement
• Monitor performance metrics run A/B tests learn fast optimize
• Engage directly with our community (forums Slack open source channels) encourage UGC and spotlight voices.
• Manage and execute content publishing on key channels like LinkedIn Twitter/X and technical forums (e.g. Hacker News Reddit).

Metrics & Growth

• Define KPIs and success metrics (e.g. pipeline influenced MQLs from content engagement growth domain authority)
• Build dashboards and reporting to show impact and guide decisions.
• Conduct quarterly content retros and planning cycles — which themes resonated where to double down.

What Success Looks Like (6–12 Months In)

• A robust scalable content calendar with multiple content pillars driving new thought leadership
• Measurable growth in content-driven pipeline and lead velocity
• Increased domain authority SEO traffic and share of voice
• Expanded social presence (followers engagement) and community momentum
• Strong cross-functional alignment such that content becomes a core driver of product launches sales enablement and customer retention

What We're Looking For

Must-haves / Required Experience

• 4–6+ years in B2B content marketing ideally in enterprise SaaS data infrastructure developer tools or technical domains
• Proven track record of turning complex technical topics into explicit compelling content for multiple audiences (executive technical practitioner)
• Experience owning content distribution social media and amplification with measurable brand/pipeline impact
• Comfortable working across functions (product engineering sales CS) and distilling technical input into narrative form
• Strong self-starter hands-on willing to roll up sleeves and scale systems
• Comfort with ambiguity and moving fast; ability to juggle strategy + execution
• Ideally prior startup experience (you know how to do more with less)

Nice-to-haves / Differentiators

• Experience in the data/analytics/infrastructure space
• Experience building or growing a content team/function
• Podcast video or multimedia content experience
• Experience in open source or developer communities
• Analytics/SEO chops (e.g. proficiency with tools like Google Analytics Ahrefs SEMrush)

Reporting Growth & Collaboration

• Reports to: Head of Marketing
• Works closely with: Product Engineering Sales Customer Success Design and Exec leadership
• Potential growth path: Lead content (and eventually a small team) content + comms lead head of marketing

What You’ll Love (Perks & Culture)

• Competitive salary + meaningful equity
• Flexible work unlimited PTO
• Remote-first async culture
• In-person retreats/offsites
• Investment in your growth (conferences training tools)
• A team that values transparency radical ownership and learning from mistakes

We’re excited to see how you’ll help bring Estuary’s story to life.

What We Do

Estuary is the right-time data platform that centralizes CDC streaming batch and pipelines into a single managed system. By replacing multiple tools Estuary reduces complexity and cost giving teams predictable pricing fine-grained latency control and flexible deployment options: SaaS private or bring-your-own cloud. Designed for data engineering and business teams at high-growth startups through enterprise companies Estuary enables analytics operations and AI workloads without the operational overhead of stitching together multiple tools. With exactly-once replication deterministic recovery and rapid connector development Estuary delivers enterprise-grade reliability and partner-level support for mission-critical data workloads.

Why Work With Us

Work with a high-performing ambitious team passionate about data and innovation. Enjoy a remote-first culture with autonomy opportunities to connect in person and the freedom to tackle challenging problems that make a real impact.