Content Marketing Manager

Cleverbridge makes it easy to maximize customer lifetime value. We leverage deep eCommerce expertise to orchestrate and automate frictionless self-service transactions across the entire customer journey, empowering customers to purchase, renew, and expand subscriptions in 248 countries and territories globally. For more than 18 years, our Growth Engine has integrated payments with retention marketing, advanced analytics, and partner ecosystems to consistently deliver recurring revenue growth without added headcount.
We are looking for a Content Marketing Manager who will play a pivotal role in shaping our company's next phase of growth. Reporting to the Head of Marketing, you will be responsible for creating and curating compelling content across various channels with the objective of attracting, engaging, and converting members of our target audience. The ideal candidate is a deeply strategic and creative thinker who enjoys developing compelling customer-driven narratives within a highly collaborative team environment.
Your Background

• Bachelor's degree in Marketing, Communications, Business, or related field. Master's degree is a plus.
• 5+ years of proven content marketing experience in the B2B SaaS industry.
• Exceptional writing and editing skills with an eye for detail and creativity.
• Strong understanding of SEO best practices and content optimization techniques.
• Experience in managing social media platforms and implementing social media strategies.
• Ability to create engaging multimedia content (videos, webinars, infographics) is a plus.
• Proficiency in using content management systems and analytics platforms. Hubspot experience is a plus.
• Excellent project management and organizational skills with the ability to multitask and prioritize effectively.
• Strong analytical mindset, with the ability to interpret data and derive actionable insights.
• Team player with excellent communication and interpersonal skills.

Your Responsibilities

• Content Strategy & Development: Work closely with internal stakeholders to plan and execute a comprehensive content marketing strategy. Create a content calendar and oversee the production of blog posts, eBooks, webinars, and other forms of content.
• Social Media Management: Manage and grow the company's social media presence, including but not limited to LinkedIn, X (Twitter), YouTube, and other relevant platforms. Engage with users and drive social media initiatives to enhance brand awareness.
• Customer Marketing: Collaborate with sales and customer success teams to develop impactful case studies, testimonials, and success stories showcasing our clients' experiences.
• Sponsored Content: Identify and explore opportunities for sponsored content collaborations with industry partners, influencers, and platforms to expand our reach and visibility.
• SEO: Work with other team members and external agency partners to optimize content for search engines, ensuring that our content is discoverable and ranks well on relevant keywords.
• Performance Analytics: Monitor and analyze the performance of content marketing initiatives. Use data-driven insights to refine strategies, improve engagement, and increase conversion rates over time.
• Continued Learning: Stay abreast of industry trends, relevant research, competitor messaging, and content marketing best practices to continuously enhance the effectiveness of our content marketing efforts.

Cleverbridge is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
Cleverbridge does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of Cleverbridge.
Benefits:

• Civic Volunteer Time Off
• Health & Wellbeing
• Flexible Work
• Internships & Mentorships
• Community Spaces
• Healthcare

Still have questions?
Get in touch with us! Whether it's a role-specific question or a question about life at cleverbridge, we would love to chat with you and we'll do our best to respond as quickly as possible.