Content Marketing Manager (B2B)

Maven is the largest virtual clinic for women's and family health, offering continuous, holistic care for fertility and family building through maternity, parenting, pediatrics and menopause. Maven's award-winning digital programs are trusted by leading employers and health plans to reduce costs and drive better maternal health outcomes, as well as enhance DE&I in benefits programs. Founded in 2014 by CEO Kate Ryder, Maven has been recognized as Fast Company's #1 Most Innovative Health Company and has grown to 15 million lives covered. Maven has raised $300 million in funding from leading investors including General Catalyst, Sequoia, Oak HC/FT, Dragoneer Investment Group and Lux Capital.
An award-winning culture working towards an important mission - Maven Clinic is a recipient of over 20 workplace and innovation awards, including:

• Fast Company Most Innovative Companies (2020, 2023)
• Built Best Places to Work (2023)
• Fast Company Best Workplaces for Innovators (2022)
• Fortune Best Workplaces NY (2020, 2021, 2022)
• Great Place to Work certified (2020, 2021, 2022)
• Inc. Best Workplaces (2022)
• CNBC Disruptor 50 List (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

Maven is looking for an experienced Content Marketing Manager to create highly engaging, impactful content across a variety of formats, channels, and audiences. You are an exceptional writer and content strategist, skilled at simplifying complex topics and creating content that moves readers down the sales funnel. This role will partner with growth marketing, product marketing, and internal subject matter experts to play a critical role in driving awareness, interest, and conversion through content.
As Content Marketing Manager at Maven, you will:

• Partner with subject matter experts and conduct research to create content across multiple formats including, but not limited to, thought leadership blog posts, SEO content, interactive landing pages, reports, case studies, white papers, infographics, and more
• Work closely with the events team, subject matter experts, and clients to build content to support Maven-owned and partner webinars and events
• Drive maximum value and engagement of our content by repurposing high-performing assets into supporting pieces to be used across multiple channels
• Partner closely with the campaign team to develop a content strategy to support pipeline-driving initiatives
• Collaborate cross-functionally with the campaign team, product marketing, event marketing, and website owner to optimize content throughout the buyer journey
• Be a strong proponent of the Maven brand voice and best practices for creating dynamic content that tells the Maven story
• Track and measure content metrics against goals and KPIs and share results across the greater growth organization

We're looking for you to bring:

• 4-5 years of relevant editorial and content strategy experience; healthcare or B2B experience necessary
• Passion for writing and editing
• Experience managing a blog (strategy, analytics, content calendar, uploading to content management systems, etc.)
• Experience working cross-functionally with subject matter experts and other contributors on content
• Basic understanding of content strategy for lead generation including aligning with sales goals, developing content for different parts of sales funnel, and showcasing customer stories

For candidates in NYC, CO, or CA, the base salary range for this role is $105,000 - $145,000 per year. You will also be entitled to receive stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.
At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.
Benefits & Perks:
We are reimagining what a supportive workplace looks like, from the inside out. On top of standards such as employer-covered health, dental, and insurance plan options, and generous PTO, we offer an all-of-you, inclusive approach to benefits:

• Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics.
• Whole-self care through wellness partnerships
• Weekly breakfast, lunch, and get-togethers
• 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)
• Udemy, annual professional development stipend, and access to a personal career coach through Maven
• 401K matching for US-based employees (immediately vesting)

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.
At Maven, creating a safe and inclusive environment for all is our top priority. If you'll be going into our offices or joining company-organized events, please note that Maven requires all employees to be vaccinated against COVID-19 and have received the bivalent booster.
Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g [email protected]). Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: [email protected] . For general and additional inquiries, please contact us at [email protected] .