Content Marketing Specialist

Location: Fully remote

At Fairmatic we're on a mission to make roads safer, one fleet at a time. We think about insurance, risk and underwriting in an unconventional way. Auto insurance has alway been unfair: safe and unsafe drivers that look alike pay the same. Because of this, safe drivers end up subsidizing risky ones. It doesn't make sense. We're using data and AI to introduce a personalized option that incentivizes safe driving with savings. Our predictive risk models have been trained with nearly 200 billion miles of driving data and tested with hundreds of thousands of paying drivers with industry-leading underwriting results. And we're just getting started.

Our leadership team includes serial entrepreneurs, insurance industry savants and start-up veterans. We've raised $88M from leading VCs as well as insurtech, fintech and technology industry angel investors.

At Fairmatic we do our best work while living our best lives, regardless of where we are. We have thriving teams across the globe and we are constantly looking for talented folks to welcome into the family. We are a curious, adaptable and diverse bunch of technologists and problem solvers who are obsessed about creating positive impact in the world. In our work together we strive for close collaboration, humbleness and constant learning.

We are looking for a motivated and talented Content Marketing Specialist to be a part of our growing Marketing team and support in amplifying our story and operationalizing our content marketing engine.

#LI-Remote

A day in the life:

• Collaborate with Senior Director of Marketing on content strategy and distribution tactics in accordance with Fairmatic's strategic goals
• Operationalize content marketing strategy (including developing thoughtful content marketing assets such as case studies, blogs, white papers, videos aligned to segment need and our value proposition)
• Collaborate with sales, customer success, customer engagement and product marketing, graphic design stakeholders to ensure consistency in both visual and verbal messaging
• Manage Fairmatic's social media channels with strategic content that embodies the company's identity and culture
• Operationalize and manage content and nurture campaigns on Hubspot
• Develop and manage a content calendar heavily informed by target audience trends, events and Fairmatic initiatives
• Support in developing thought leadership content that reflects Fairmatic's brand voice across the technology, insurance and emerging risk landscapes
• Embrace a data-led approach to content marketing initiatives by consistently tracking signals, measuring campaign performance and identifying growth opportunities
• Exemplify and foster Fairmatic's humble, collaborative and impact-obsessed culture

Requirements

If you feel we're describing you, it was meant to be

• You are a storyteller. You've been in marketing / communications or PR for at least 3-4 years. You have the unique ability to capture people's imaginations and transform complex ideas into simple messages that capture nuance and drive need.
• You know the tools of the craft. You're comfortable with Hubspot and other CMS, SEO content distribution and amplification tools.
• You love to build. You're obsessed with changing things for the better and you love rolling-out impactul strategies and mentoring people so they level-up their thinking and ways of working.
• You're an intentional listener. You know that effective storytelling is fueled by generous listening and consolidating signals from the market, your intended audience, and all key stakeholders.
• You like to solve problems and get things done. You love collaboration and put objectivity before ego when it comes to communicating with others and finding solutions.
• You're obsessed with having a positive impact. You have healthy skepticism of the status quo and you're always looking to be proactive in finding better ways to do things.
• You have a growth mindset. You're always looking for opportunities to add value and learn in the process. You are known by your peers as being proactive and going after it
• You're hands-on. Not only can you see the big picture and how things tie together but you can dive into the weeds and execute whether it's writing a blog post or making a new design.

Benefits

• Employee Health Insurance Program
• Private Health Care
• Unlimited Holidays
• Mobile and Broad Band allowance
• Entertainment allowance
• Wellbeing allowance
• Pension contribution