Content Marketing Specialist

Job Description:
The Content Marketing Specialist ("Specialist") is responsible for the overall operations of the Content Marketing team: creating, optimizing, publishing, and distributing written and video/multimedia content. A member of the Content Strategy & Activation team, part of the broader Brand Marketing team within Workhuman, the Specialist will focus on content generation and execution across Workhuman digital properties. The Specialist reports to the Content Marketing Manager and partners closely with SEO, organic social, and paid media teams to drive a holistic content strategy across the business.
Responsibilities• Keyword-driven blog content: Draft and edit keyword-based blogs, adhering to SEO outlines and creatively bringing short- and long-form blog content to life.• Video & multimedia content: Partner with video and organic social teams to produce and distribute video content across YouTube.• CMS maintenance: Publish new content across Contentful, optimize existing content, and communicate content updates to Content Strategy & Activation team, Global Marketing, and externally via HootSuite Amplify.• Content mapping: Maintain content repository in Asana, partnering with Demand Gen, ABM, and Customer Marketing on content visibility and recommendations for inclusion in campaigns.• Content performance analysis: Monitor performance of blog and video & multimedia content and assist in monthly and quarterly reports.
Skills & Competencies• BA in Marketing, Journalism, PR/Comms, English or related field• 1 - 2 years of relevant experience• Excellent verbal and written communications skills as well as content performance analysis• SEO and social media proficiency• Superlative storytelling ability• Knowledge of content marketing technology: CMS, Asana, SEO tools, Google Analytics, QuickSight, etc.• Superior attention to detail and quality• Self-starter
The Company:
At Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals' differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don't think you "check every single box" above, please still consider applying. We're looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we're shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world's leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
Did you know we have an award-winning culture across EMEA and North America:

• We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.
• In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.
• We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work and U.S. Best Places to Work.
• There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.
• Our core values are Respect, Determination, Innovation and Imagination.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.