Content Marketing Specialist

Key Responsibilities:

• Develop and execute comprehensive media relations strategies, including press releases, media pitches and securing industry awards and speaking engagements.
• Manage the company's social media channels, including content creation, scheduling, engagement, and community management
• Contribute to content creation efforts by writing blog posts, case studies, whitepapers, email newsletters and other marketing collateral as needed
• Collaborate with stakeholders to create multimedia content like customer and product videos, webinars, podcasts and more
• Establish a strong presence on key third-party platforms such as HotelTechReport and other marketplaces
• Continually maintain and update our library of on-brand messaging, and collaborate with cross-functional teams for consistent messaging 
• Conduct market research to identify industry trends and competitor activities, providing insights to improve our brand reach
• Stay up-to-date with industry trends, market developments, and competitive landscape to inform communication & content strategies

Additional Responsibilities

• Manage internal and external stakeholders to ensure timely delivery against deadlines and project milestones
• Identify opportunities to showcase internal thought leadership through social media initiatives
• Proactively seek opportunities to innovate and elevate the brand's presence 

Qualifications:

• Experience in content marketing, ideally with a focus on B2B marketing
• Bachelor's degree in Communications, Marketing, Journalism, or related field.
• Proven experience (2-3 years) in content marketing or corporate communications, preferably in the technology or hospitality industry
• Strong writing and editing skills, with a keen eye for detail and a passion for storytelling.
• Solid grasp and practical experience in SEO and web traffic analytics.
• Knowledge of content marketing tools like Google Analytics, keyword research, and project management software.
• Exceptional project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Demonstrated ability to build and maintain relationships with internal and external stakeholders
• Creative thinker with a strategic mindset and a proactive approach to problem-solving
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
• Team player with strong interpersonal skills and the ability to collaborate effectively across departments

What would make you a perfect fit:

• You’re a self-starter
• You’re eager to share and advocate for well-thought-out opinions
• You can propose and start projects with minimal guidance
• You can brainstorm newsworthy moments and develop story ideas, even when it's not obvious to most
• You have strong verbal communication skills and perform well under pressure
• You demonstrate keen attention to detail and exceptional organizational skills
• You stay positive and composed under pressure
• You’re diligent with a mindset that no task is too small
• You’re high-energy and willing to go the extra mile to impact a growing organization