Content Marketing Specialist

Role Description & Mission:

Agero’s marketing department is growing and we are seeking a talented and creative Content Marketing Specialist to join our team. As a Content Marketing Specialist, you will play a pivotal role in developing and executing compelling content across various communication vehicles and digital platforms. You will be responsible for generating engaging and relevant content to drive the value proposition for roadside assistance to the insurance and automotive sectors with a focus on increasing consumer awareness and usage. This is an exciting opportunity for someone with a passion for storytelling, a keen eye for detail, and the ability to create captivating content that resonates with our unique B2B2C audiences.

Projects in the immediate horizon include our (1) our agent engagement initiative aimed at changing perceptions about our programs amongst the stakeholders that are influencers to end- consumer usage, (2) development of consumer-facing marketing content to elevate consumer awareness and understanding of roadside assistance and adjacent products and (3) our investigation of improving SEO and digital automation with our partners

Key Outcomes:

• Development and messaging of value story for auto insurance and OEM clients and prospects

• Development of a nurture / usage campaign for our agent engagement initiative 

• Development of digital tools and marketing materials to help our clients partner with us to increase penetration and simplify the user experience for consumers

What You'll Do:

• Develop and produce high-quality content for various digital platforms, including blog posts, articles, social media posts, videos, infographics, marketing collateral, white papers, and more. 

• Conduct thorough research on industry-related topics to generate ideas and create informative and engaging content that appeals to our target audience.

• Write, edit, and proofread content to ensure accuracy, clarity, and consistency while adhering to brand guidelines and style.

• Collaborate with cross-functional teams, including marketing, design, and product, to align content with overall marketing and brand strategies.

• Plan and execute content calendars to ensure a consistent flow of content across different channels.

• Optimize content for search engines (SEO) and implement effective keyword strategies to increase visibility and drive organic traffic.

• Monitor content performance, analyze key metrics, and provide actionable insights to improve content strategy and engagement levels.

• Stay up-to-date with industry trends, emerging technologies, and best practices in content creation and digital marketing.

• Maintain brand voice and tone throughout all content pieces, ensuring brand consistency and messaging alignment.

Skills, Experience & Education:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field

• 5+ years of proven work experience as a Content Creator, Copywriter, or similar role, preferably in a digital marketing or creative agency environment.

• Exceptional writing, editing, and proofreading skills with a keen eye for detail and grammar.

• Strong understanding of content marketing principles and best practices.

• Proficiency in creating content for various digital platforms, including social media, blogs, and websites.

• Familiarity with content management systems (CMS)

• Knowledge of SEO best practices and experience in optimizing content for search engines.

• Ability to conduct thorough research and generate original, engaging, and relevant content.

• Excellent time management and organizational skills, with the ability to meet tight deadlines and manage multiple projects simultaneously.

• Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.

• A creative mindset with the ability to think strategically and generate innovative content ideas.

• Familiarity with B2B or B2B2C marketing, especially consumer / buyer journeys 

• Working knowledge of Adobe Creative Suite

Preferred Skills:

• Experience with Hubspot

• Familiarity with Google Workspace applications (Slides, Sheets, Docs)

• Work samples to share

• United States: AZ, FL, NC, IL, KY, MA, MI, NM, TN, and VA
• #LI-REMOTE