Content Marketing Specialist

EnergyHub empowers utilities and their customers to create a clean, distributed energy future. We help consumers turn their smart thermostats, EVs, batteries, and other products into virtual power plants that keep the grid stable and enable higher penetration of solar and wind power.

We’re at an important moment in our company’s growth trajectory and looking for a Content Marketing Specialist to supercharge our content development and distribution capabilities. As Content Marketing Specialist, you’ll lead the effort to educate EnergyHub utility clients on how to deliver a reliable, decarbonized electricity system.

The role: 

As Content Marketing Specialist, you’ll oversee content creation and distribution in paid and owned channels, accelerating our impact with expert project management skills, knack for using data to inform strategy, and ability to work with creatives and engineers with equal ease. You will collaborate closely with internal stakeholders and external resources to develop and execute our content roadmap, activate campaigns, and optimize content-related processes.

Responsibilities: 

Content strategy

• Partner with marketing leadership to develop annual content roadmap
• Coordinate with Field Marketing Manager, Sales, Business Development, and Client Success teams to ensure alignment of content roadmap with campaign objectives
• Lead development of paid, owned, and earned content calendar

Content development

• Lead content development process for marketing campaigns, account based marketing program, and stand-alone communications
• Create briefs and manage content development process, engaging stakeholders for input and review as required
• Oversee development of high-quality assets including white papers, fact sheets, case studies, blog posts, email copy, video content, and social posts, with additional asset types as needed
• Audit existing content and identify opportunities for optimization and extension via new formats to increase reach and value of existing assets
• Perform SEO research and use insights to optimize new content and existing web properties
• Manage external resources supporting content development, including copywriter, graphic designers, and video production and website agency partners
• Develop and iterate on content best practices through testing of content types, messaging, and distribution channels

Content distribution

• Maintain brand website, ensuring it’s up to date with the latest messaging, lead-generation resources, and blog content
• Oversee and manage B2B email marketing program, owned social media channels, and digital community engagement
• Traffic assets to paid media partners

Cross-team collaboration

• Maintain library of brand marketing resources for internal and external partners including written tone of voice, visual style guide, and PowerPoint and Google slides style guides
• Maintain EnergyHub content library
• Own PowerPoint and Google slides templates and train team on best practices
• Other duties as assigned

Preferred skills and experience:

• 2-3 years in content marketing, ideally in technology or clean energy, with the ability to be both hands on and strategic
• Belief in the ability of great stories to help decarbonize our electricity system
• Ability to communicate highly-technical subject matter in an accessible manner
• Deep understanding of audiences and buyer personas and how to create content that resonates with target audiences
• Experience using data to guide content development and optimization
• Proven ability to develop and execute content marketing strategies to achieve specific goals
• Excellent writing and editing skills 
• Collaborative, cross-functional team player
• Project management experience and the ability to work independently on multiple projects while staying highly organized
• Experience using marketing tech stacks and CMS (HubSpot, Salesforce, and Wordpress or equivalent CMS preferred)

The salary range for this position is $70,000 - $85,000. Base pay offered may vary depending on location, job-related knowledge, skills and experience.

Why work for EnergyHub?

• Collaborate with outstanding people: Our employees work hard, do great work, and enjoy collaborating and learning from each other. 
• Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the team!
• Gain well rounded experience: EnergyHub offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.
• Work with the latest technologies: You’ll gain exposure to a broad spectrum of  IoT, SaaS and machine learning obstacles, including distributed fault-tolerance, device control optimization, and process modeling to support scalable interaction with disparate downstream APIs. 
• Be part of something important: Help create the future of how energy is produced and consumed. Make a positive impact on our climate.
• Focus on fun: EnergyHub places high value on our team culture. Happy hours and holiday parties are important to us, but what’s also important is how our employees feel every single day. 

In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, and demographic information.  We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.

Company Information

EnergyHub is a growing enterprise software company that works with the most forward-thinking companies in smart energy. Our platform lets consumers turn their smart thermostats, electric cars, water heaters, and other products into virtual power plants that keep the grid stable and enable higher penetration of solar and wind power. We work on technology that already provides energy and cost savings to millions of people through partnerships with the most innovative companies in the Internet of Things.

Company Benefits

EnergyHub offers a generous benefits package including 100% paid medical for employees and a 401(k) with employer match. We offer a casual environment, the flexibility to set your own schedule, a fully stocked fridge and pantry, free Citi Bike membership, secure bike rack, gym subsidy, paid parental leave, and an education assistance program.

EnergyHub is an Equal Opportunity Employer

In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, and demographic information.  We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.

Notice To Third Party Agencies:

EnergyHub understands the value of professional recruiting services.  However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you.