Content Marketing Specialist

Agility Recovery is a rapidly growing and fast-paced company dedicated to keeping our customers across the continent operating, even in the face of disasters. Over our 30-year history, we have rescued thousands of businesses and communities and we spend our days working to "do good" and bring hope to organizations that are in the midst of struggle.
Agility Recovery is seeking a Content Marketing Specialist to join our team. You'll get to lead our content execution, write and produce content, amplify and market our content, and measure your results. You will report to the SVP Marketing, driving our content writing, production, distribution, and marketing throughout the community and the entire organization. Content is the essential fuel for our high-performing demand gen engine, and you will be helping drive our growth. You will help us capture and articulate the essence of how our 30 years of experience helps us provide innovative solutions in the ever-changing world of business continuity .
The Content Marketing Specialist is responsible for the successful execution of a content marketing strategy that achieves three primary goals: increase organic traffic from our target audiences by educating and attracting potential buyers into our community, produce content and sales enablement materials to drive deeper engagement with prospects and educate customers, and develop high-value content assets that will convert to leads.
In this role, you will:

• Develop and deliver a content plan and publishing calendar designed to target our key personas
• Build, manage, execute, and communicate content calendar, taking into consideration company goals, marketing programs, and industry momentum
• Manage meetings and communication re: editorial priorities and execution
• Identify and fill gaps in our content for our overall company strategy and go-to-market initiatives
• Develop content aligned to our customer personas, throughout the customer lifecycle, including prospects, sales enablement, and post-sale experience
• Work with product marketing manager, campaign managers, and other cross-departmental teams to build content that amplifies our message and company goals
• Own the messaging voice for the company
• Write, publish, and amplify content
• Own our social media strategy, execution, and reporting, including our employee advocacy program
• Work with designers to tell a visually impactful content story through various content types (guides, blogs, social snippets, slide decks, infographics, campaigns, email, etc.)
• Document and maintain standard operation procedures (SOPs) for producing, publishing, and distributing content
• Track key success metrics (KPIs) to measure engagement and conversion of content, assess the broader business impact, optimize delivery for each piece of content, and test and optimize content formats and distribution channels
• Develop and deliver content that achieves marketing objectives and company goals
• Create effective, high-value content to articulate our value proposition, and generate engagement and form conversion, as part of our demand generation funnel
• Work with digital marketing manager to deliver SEO/organic traffic
• Serve as a managing editor for content produced by subject matter experts inside and outside the company
• Manage editorial workflows, including yourself, freelancers, SMEs , partners, and customers to curate, develop, and source relevant, quality content and ensure on-time and on-budget delivery
• Maintain frequency of content development: write or requisition 2-4 blogs per month, produce weekly newsletters, larger assets on a monthly or quarterly basis
• Advance our thought leadership position within the market
• Support campaign managers in the development and editing of enablement materials including campaign messaging, copy for webpages, ads, webinar abstracts, emails, call scripts, pitch decks, sales collaterals, etc.
• Amplify and distribute content through social channels, partners, industry influencers, etc.

Qualifications:

• BS/BA in communications, marketing, English, media, journalism, or a related field or experience
• 1-3 years' experience with B2B content
• Writing and editing skills
• Proven content marketing results
• Strong knowledge of SEO principles and best practices
• CMS experience, Drupal is a plus
• Proof of organic social execution and results
• Project management skills - internal and external resources
• You are not intimidated by talking to/interviewing subject-matter experts in areas where you may not have personal expertise

Why Agility Recovery?
Agility Recovery is the premier provider of end-to-end business continuity solutions for organizations. With more than 30 years' experience helping professionals with risk management, incident management, building business continuity plans, and managing programs, we are the only integrated business continuity solution that helps organizations plan, train, test, alert, and recover from any type of business disruption. We are there for companies when they need us most.
With Agility Recovery, you have the opportunity to work for a fun, fast growing, and well-capitalized organization with a startup feel. We are a company of people who want to make a difference in the world. Each one of us contributes to making sure clients come first while maintaining a strong company culture.
Plus, we offer some great perks and benefits:

• • Internal growth opportunities and emphasis on personal development
  • 3 weeks of vacation + 9 observed holidays + 3 floating holidays (to use how you want)
  • Competitive medical, dental, and vision benefits and company-funded HSA
  • 401(k) plan with company variable contribution
  • $200 Annual fitness reimbursement
  • Paid parking