Content Marketing Specialist

At Kargo, our mission is to build a connective tissue between the physical world of freight and the digital ecosystem used to manage it. We believe that advancements in smart infrastructure are critical to enabling a safer and more efficient future for logistics.  Our loading dock sensor platform verifies all incoming and outgoing freight, aggregating data that enables shippers and carriers to efficiently manage dock operations, switch out suppliers and understand material flow in real time.

As a member of the Kargo team, you’ll be responsible for creating a variety of content to educate, engage and inspire our audiences. We are looking for someone who is an excellent writer, and possesses the ability to think both creatively and analytically. You'll have the opportunity to not only help build out Kargo’s content program, but support the Marketing Team with a wide range of different initiatives.

Responsibilities

• Write case studies, white papers, email marketing messages, sales collateral, presentation content, website copy and ad copy.
• Manage content across platforms - primarily blog and social channels - including maintaining our content calendar, creating and posting content, managing community engagement and growth.
• Coordinate with partners including designers, writers, investors and internal teams, to produce high-quality content.
• Measure, track and report on content performance, determining KPIs/goals and identifying opportunities to improve, test or adjust content strategy.
• Lead keyword research, and implementation of SEO/SEM strategies and other best practices.
• Identify and manage paid opportunities to effectively reach our target audience and support marketing goals.
• Assist in the content creation for advertising campaigns.
• Assist in the development of channel-specific and cross-channel content strategies that drive towards marketing goals.
• Assist in creating a writing style guide for Kargo.

Experience

• 2-3+ years of experience in content-focused roles.
• Bachelor’s or Master’s in marketing, communications, journalism or related discipline.
• Strong writing skills with excellent grammar, punctuation and spelling skills.
• Ability to develop content for various channels (blog, social, website, email).
• Experience managing blog and social channels.
• Data driven with strong analytical capability and experience creating reports.
• Adept at keyword research and placement, SEO, SMO and PPC strategies.
• Proficiency with analytics and SEO tools (SEMrush, Google Analytics, Google Keyword planner).
• Strong understanding of paid content.
• Thrive in a fast-paced work environment, with the ability to manage multiple projects/priorities at once - while paying close attention to detail.
• Creativity - continuously come up with new ways to reach our target audience and drive towards goals, keep up to date with current trends and ways we can incorporate them in our content.
• Knowledge of supply chain/logistics industry and/or related topics (preferred, not required).