Content Marketing Specialist

Title: Content Marketing Specialist 
Reports to: Director of Marketing
Location: Remote (US)

About CharterUP

If you’ve been searching for a career with a company that values creativity, innovation, and teamwork, consider this your ticket to ride.

CharterUP is on a mission to shake up the fragmented $15 billion charter bus industry by offering the first online marketplace that connects customers to a network of more than 600 bus operators from coast to coast. Our revolutionary platform makes it possible to book a bus in just 60 seconds – eliminating the stress and hassle of coordinating group transportation for anyone from wedding parties to Fortune 500 companies. We’re introducing transparency, accountability, and accessibility to an industry as archaic as phone books. By delivering real-time availability and pricing, customers can use the CharterUP marketplace to easily compare quotes, vehicles, safety records, and reviews.

We're seeking team members who are revved up and ready to use technology to make a positive impact. As part of the CharterUP team, you'll work alongside some of the brightest minds in the technology and transportation industries. You'll help drive the future of group travel and help raise the bar for service standards in the industry, so customers can always ride with confidence.

But we're not just about getting from point A to point B – CharterUP is also committed to sustainability. By promoting group travel, we can significantly reduce carbon emissions and help steer our planet toward a greener future. In 2022 alone, we eliminated over 1 billion miles worth of carbon emissions with 25 million miles driven.

CharterUP is looking for passionate and driven individuals to join our team and help steer us toward a better future for group transportation. On the heels of a $60 million Series A funding round, we’re ready to kick our growth into overdrive – and we want you to be part of the ride. 

About this role

CharterUP is seeking a Content Marketing Specialist to join the marketing team at one of the fastest-growing travel tech companies in the country. This role is pivotal in crafting compelling, engaging content that not only informs but persuades our key audiences. The result? A surge in web traffic and a boost in marketing-sourced leads. Reporting to the Director of Marketing, the ideal candidate understands the fundamentals of content strategy and will collaborate with a team of internal stakeholders to produce targeted, action-oriented copy that connects with prospective clients at each stage of the buyer's journey.

Compensation

• Annual salary of $60,000-$65,000 depending on experience
• Comprehensive benefits package, including fully subsidized medical benefits for the employee 
   

Responsibilities

• Create short- and long-form content across owned and earned channels, including case studies, blog posts, website copy, landing pages, external articles, emails, infographics, one-pagers, and product/service descriptions
• Craft copy that stands out and engages with various target audiences, driving click-throughs and marketing qualified leads
• Create content pieces based on briefs, personas, an understanding of the marketing funnel & buyer journey, and other background material
• Contribute ideas for new content based on user reviews, internal data, team requests and industry trends, ensuring our content remains fresh and relevant
• Suggest visual and rich content that can accompany written pieces to help explain complex topics and increase engagement time with web content
• Revise and optimize dated content using information gathered from SEO research
• Maintain CharterUP’s brand voice, which can vary slightly based on target audience and platform
• Assist in crafting engaging, persuasive, “shareable” social media content, eventually taking ownership of engagement and content calendars for Instagram, Facebook and Twitter.

Experience and Expertise

• Bachelor’s degree in English, Marketing, Journalism or related field.
• 2-4 years of relevant work experience
• Portfolio showcasing writing examples
• Adept at managing multiple projects in a deadline-driven environment with limited internal reviews
• Ability to effectively elicit feedback from key stakeholders and quickly integrate into content projects
• Strong research skills to ensure content accuracy and relevance
• Experience writing SEO-optimized content
• Impeccable written and verbal communication skills
• Proficient in AP Style with excellent attention to detail, editing and proofreading skills
• A strong sense of curiosity and a willingness to learn, grow and continuously improve. This includes a keen interest in expanding knowledge about our company, our customers and the evolving industry landscape

Recruiting Process

• Step 1: Video interview with Talent Acquisition + brief (12 min) online assessment (Wonderlic) 
• Step 2: Video interview with Hiring Manager 
• Step 3: Take-home Assignment
• Step 4: Offer! Welcome aboard! 

CharterUP Principles

At CharterUP, we don’t compromise on quality. We hire smart, high-energy, trustworthy people and keep them as motivated and happy as possible. We do that by adhering to our principles, which are:

Customer First

• We always think about how our decisions will impact our clients; earning and keeping customer trust is our top priority
• We are not afraid of short-term pain for long-term customer benefit

Create an Environment for Exceptional People

• We foster intellectual curiosity
• We identify top performers, mentor them, and empower them to achieve
• Every hire and promotion will have a higher standard

Everyone is an Entrepreneur / Owner

• No team member is defined by their function or job title; no job is beneath anyone
• We do more with less; we are scrappy and inventive
• We think long-term

Relentlessly High Standards

• We reject the status quo; we constantly innovate and question established routines
• We are not afraid to be wrong; the best idea wins
• We don’t compromise on quality

Clarity & Speed

• When in doubt, we act; we can always change course
• We focus on the key drivers that will deliver the most results

Mandate to Dissent & Commit

• We are confident in expressing our opinions; it is our obligation to express our disagreement
• Once we decide, we enthusiastically move together in the agreed-upon direction

CharterUP is an equal opportunity employer. We make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.