Content Marketing Specialist

Verifiable · USA

Company

Verifiable

Location

USA

Type

Full Time

Job Description

About Us:Β 

Verifiable provides industry-leading, API-first solutions to automate credentialing and provider network management for the healthcare industry. Our software is used by some of the largest and fastest growing healthcare companies like Humana, TriWest, Spring Health, Modern Health, Talkspace and Grow Therapy. We are an official Salesforce vendor, and the #1 fastest-growing ISV partner on the Salesforce app exchange in 2023.

Introduction:

Verifiable is looking for our next marketing hire-- a Content Marketing Specialist reporting into our growing Demand Generation department.

When applying, we ask that you please link your Portfolio under "Portfolio URL" found under the "Links" heading so that we can review some of your work.


Responsibilities
  • Develop a consistent content marketing program that drives organic results and feeds marketing campaigns across multiple channels
  • Develop a tone and voice for marketing/brand
  • Develop and manage an SEO/SEM strategy that generates leads and opportunities
  • Contribute to thought leadership and education strategies, including community and event content
  • Produce written content for the website and external media, including blogs, white papers, guides, emails, landing pages, and social media messaging
  • Research relevant topics and gather information on policy and industry trends related to campaign themes
  • Project manage content deliverables, working with subject matter experts across the organization and externally, as well as team members in product marketing, demand gen and design
  • Produce content for live events and webinars, including slide decks, one-pagers, speaking submissions, as well as content for online community education
  • Review google analytics and search console reporting in order to evaluate the effectiveness of content


    • Requirements
  • 5+ years of experience in a content marketing, digital marketing, or product marketing role
  • Proven track record of driving brand awareness and lead generation from content marketing initiatives
  • Ability to plan and produce short and long form content of varying media types - guides, blog posts, emails, ads, presentations, website copy, video/webinar scripts
  • Research and cross-functional collaboration skills, working with internal and external SMEs to gather knowledge
  • SEO/SEM knowledge and skills
  • B2B Healthcare industry experience is desired
  • Excellent written and verbal communication
  • Strong researcher and critical thinker
  • Adaptable team player that is excited about taking on a wide range of content related responsibilities
  • Strong project manager that can guide multiple stakeholders on projects and manage competing priorities
    • More About Verifiable:

    -We’ve grown to over 100 employees in 5 years. Steady revenue growth allowed us to secure a $27M Series B led by Craft Ventures, bringing us to $47M in total funding.

    -We value the many benefits of remote work, so we’re fully distributed across the US and internationally.

    -Benefits include Health/Vision/Dental plans, unlimited PTO, new Apple equipment, and startup equity as part of your comp package.

    Explore More

    Content Marketing Specialist Jobs Demand Generation department Jobs Healthcare industry Jobs Consistent content marketing program Jobs SEO and SEM strategies Jobs More Jobs at Verifiable Jobs in USA
    Apply Now

    Date Posted

    08/12/2024

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