Content Marketing Specialist - Digital & Social Media

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Explore how you can contribute at AmeriLife.

For over 50 years, AmeriLife has been a leader in the development, marketing and distribution of annuity, life and health insurance solutions for those planning for and living in retirement.

Associates get satisfaction from knowing they provide agents, marketers and carrier partners the support needed to succeed in a rapidly evolving industry.

Job Summary
Part strategist and part content creator, the Content Marketing Specialist - Digital & Social Media serves as a subject-matter expert on corporate brand positioning, voice and tone, and creative guidelines in support of enterprise and networking digital and social media programs. Analyze business, market and customer data and trends to derive actionable insights from which digital and social media strategies can be developed. Support the creation of channel-flexible content for use across AmeriLife's digital footprint (including web and major social media networks such as LinkedIn, Facebook, Twitter, Instagram and YouTube). Work closely with internal and partners stakeholders to develop strategic communication briefs to guide both ad hoc and programmatic digital and social media plans. Own priority (Tier 1) communication projects from brief to execution to post-mortem analyses. Collaborate regularly with counterparts across brand marketing and creative services (including events, digital marketing, and creative) to ensure programs are fully integrated. Conduct regular analysis to merchandise team's activities and outputs to senior leadership and other relevant stakeholders.

Job Description

Duties/Responsibilities

[The following reflects duties for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time for business reasons.]

• Help establish and serve as a subject-matter expert on corporate brand positioning, voice and tone, and creative guidelines
• Analyze business, market and customer data and trends to derive actionable insights from which digital and social media strategies can be developed
• Support the creation of channel-flexible content for use across AmeriLife's digital footprint (including web and major social media networks such as LinkedIn, Facebook, Twitter, Instagram and YouTube).
• Work closely with internal and partners stakeholders to develop strategic communication briefs to guide both ad hoc and digital and social media plans
• Own priority (Tier 1) communication projects from brief to execution to post-mortem analyses
• Collaborate regularly with counterparts across brand marketing and creative services (including events, digital marketing, and creative) to ensure programs are fully integrated
• Conduct regular analytics reporting to merchandise team's activities and outputs to senior leadership and other relevant stakeholders

Qualifications

Minimum Job Requirements

• Bachelor's degree
• 5+ year of experience in a similar role
• Experience managing or leading a team directly or as a project lead
• Diverse experience across the marketing and communications spectrum, including with editorial development, digital and social media marketing, email marketing, and creative services, among others
• Exceptional, concise business and creative writer with experience developing SEO-rich content across a variety of digital mediums
• Proficiency with Design software such as Adobe Creative Suite, Canva or other similar tools strongly preferred.

Knowledge, Skills, and Abilities

• Ability to "manage up" to senior leaders and provide strategic communication counsel
• Experience with telling complex yet creative stories that are often technical in nature (experience in highly regulated industries preferred, but not required)
• Proactive and detail oriented
• An insatiable curiosity to want to "know more" and get to the heart of a good story