Content Marketing Specialist (Healthcare SaaS)

Company Description

Who is Authenticx?

Authenticx is on a mission to help humans understand humans. Our platform is the new standard for humanizing customer interaction data at scale. We do this by channeling our passion and talent into helping health care leaders listen to their conversational data in a way that delivers value to the enterprise.

What do we offer our team members?

• A culture based on our core values of Authenticity, Courage and Having Fun
• A collaborative environment that supports your personal and professional development
• Remote/virtual working flexibility
• Free health insurance options
• Comprehensive benefits - medical, vision, dental, life, and disability insurance
• HSA and FSA plans
• 401(K)
• Unlimited vacation time
• Generous paid holidays, sick leave, and parental leave
• Perks at Work membership for discounts on shopping, travel and much more

Job Description

As the Content Marketing Specialist at Authenticx, you will:

• Write and execute on content strategies for multiple media types including blog posts, press opportunities, emails, ebooks, video, sales collateral, website copy, events, and webinars
• Coordinate and support media and PR opportunities through pitching, reviews, publication, and distribution 
• Create and monitor social media content to grow followers and engagement
• Drive high-intent website traffic by leveraging SEO strategies to produce compelling content
• Manage the timely delivery of content from inception through editing, design, and publication
• Assist development of communication deliverables, including presentations, briefing documents, key messages, and scripts to support in collaboration with internal thought leaders 
• Oversee website content. Regularly auditing, updating, and publishing new blog posts and pages to the site
• Ensure tone, voice, and quality of all Authenticx messaging
• Work closely with the marketing team to hone the messaging of landing pages, ads, emails, and other assets to motivate prospects and customers to engage more deeply with the brand 

Qualifications

To be our ideal Content Marketing Specialist, you will possess the following qualifications: 

Minimum:

• Bachelor's degree in Marketing, Communications, English, Writing, or other relevant fields 
• 1-2 year of relevant marketing experience
• Excellent writing skills with a knack for storytelling and creating highly engaging content
• Ability to thrive in a fast-paced, ever-changing environment
• A self-starter with the ability to organize and prioritize work to meet deadlines
• Exceptional communication and collaboration skills

Preferred:

• 3+ years of B2B content marketing experience, including email campaigns, website content, blogging, and social media 
• Experience in the technology or health care industries 
• Experience working with a variety of marketing tools, including systems like HubSpot, WordPress, Figma, Google Analytics, and Adobe Creative Cloud 
• Experience with public relations and communications strategy and execution
• Results-oriented marketer with the ability to leverage data to inform content strategy 
• Proven track record of growing a brand’s audience through content and social media

Additional Information

• This is a hybrid position consisting of being on site 1-2x per week (this is flexible), so we are seeking candidates who live in/near the Greater Indianapolis area.
• You must live in the United States and be authorized to work in the United States without requirement of employment sponsorship/visa, now or in the future.
• #LI-HYBRID