Content Marketing Strategist

Wintrust is a financial holding company with approximately $50 billion assets under management and traded on the NASDAQ:WTFC. Built on the "HAVE IT ALL" model, Wintrust offers sophisticated technology and resources of a large bank while focusing on providing service-based community banking to each and every customer. Wintrust operates fifteen community bank subsidiaries with over 170 banking locations in the greater Chicago and southern Wisconsin market areas. Additionally, Wintrust operates various non-bank business units including commercial and life insurance premium financing, short-term accounts receivable financing, out-sourced administrative services, mortgage origination and purchase, wealth management services and qualified intermediary services for tax-deferred exchanges.
Wintrust is in the midst of a digital transformation, on track to lead the industry with new digital banking products and services. Led by proven digital executives, our newly restructured corporate marketing department is building an agile, world class team structured with a fintech startup mindset.
With this transformation comes great opportunity for the digital savvy, been-there/done-that marketer. Come join Chicago's Bank as we redefine the way consumers interact with their community bank, both in-person and online.
Wintrust is looking to hire a talented content marketing strategist with financial services subject matter expertise to join our team! This candidate will work with Marketing leadership, the account team, and stakeholders to develop deep knowledge of banking subjects and audience needs to plan for and create expert, compelling content across all digital platforms.
Why join us?

• An award-winning culture! We are rated a Top Workplace by the Chicago Tribune (past 8 years) and Employee Recommended award by the Globe & Mail (past 6 years)
• Competitive pay and discretionary or incentive bonus eligible
• Comprehensive benefit package including medical, dental, vision, life, a 401k plan with a generous company match and tuition reimbursement to name a few
• Family-friendly work hours
• With 175+ community bank locations, we offer opportunities to grow and develop in your career
• Promote from within culture

Why join this team?

• Building an agile, world-class team structured with a Fintech startup mindset.
• Opportunity for digital savvy and entrepreneurial marketers to make big impacts - not just a cog in the wheel.
• Close, collaborative culture that celebrates diverse backgrounds, thinking, and ideas.

What You'll Do

• Use data and consumer insights to plan and create effective short and long form copy for a range of digital marketing assets including blogs, landing pages, email, social media, digital display, search, video, and more-then continue to use data to optimize, iterate, and improve.
• Contribute to day-to-day Content team activities, actively participating in kickoff and brainstorming meetings, presenting creative to stakeholders, and reviewing reporting to ensure our campaigns are delivering results.
• Collaborate with account managers, creative team, digital marketers, social media, web/digital analytics, and bankers to ensure all efforts drive strong customer discovery and engagement.
• Keep current on audience-specific financial behavior and industry trends and marketing strategies by attending at least six webinars per year, subscribing to industry newsletters and social outlets, and presenting new information to the team at least four times a year during team meetings.
• Help manage editorial calendars and Workfront tasks to ensure projects are completed on target and on time.

Qualifications:

• 5-7 years of experience and Bachelor's Degree or equivalent experience
• Proven content marketing and editorial work experience
• Proven copywriting experience with short- and long-form content
• Excellent written and oral presentation skills
• Good with stakeholders and great with handling and applying constructive feedback
• Strong project management and organizational skills
• Experience with Microsoft Office, Adobe Creative Suite and Workfront

From our first day in business, Wintrust has been proud to serve a variety of unique communities and people from all walks of life. To be Chicago's Bank® and Wisconsin's Bank®, we need to reflect that diversity both in all the communities we serve, the people we employ, the organizations we work with, and our banking and lending practices. Wintrust Financial Corporation, including community banking and financial services subsidiaries, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran or any other characteristic protected by law.