Content Marketing Strategist Freelance (Tech Focus) Freelance

CORE RESPONSIBILITIES

• Develop an audience segmentation and persona framework to assess and build upon the current go-to-market strategy as well as existing client data, product positioning and third-party industry research 
• Develop a comprehensive content strategy and framework based on our target profile and persona, while considering key business objectives, and product sets
• Develop Narrative mapping (persona based story and messaging guidelines) 
• Content and distribution strategy
• Leverage the content strategy to deliver creative briefs for content production of multiple channels (articles, landing pages, video, infographics, etc)

QUALIFICATIONS 

• Expert in Ad Tech services in regards to marketing strategies and content plans
  
• Polished presenter and expert in visual presentations/decks
• Knowledge of digital video content ecosystems on social platforms, and how content is surfaced and viewed on them
• Demonstrates the ability to prioritize a multitude of tasks and responsibilities without significant managerial oversight
• Demonstrates the ability to communicate complicated data sets to varying audiences in a clear and concise manner
• Analytical approach and mindset

• Previous experience and ability to provide working examples executing all deliverables listed above