Content Marketing Strategist (Remote)

Content Marketing Strategist (Remote)
At Skillsoft, we are all about making work matter. We believe every team member has the potential to be AMAZING. We are bold, sharp, driven and most of all, true. Join us in our quest to democratize learning and help individuals unleash their edge.

OVERVIEW

The Content Marketing Strategist leads content marketing for a specific Skillsoft marketing campaign (i.e., Leadership & Business, Compliance, Tech & Dev). Their goal is to increase brand awareness for their campaign, in order to generate business and achieve customer loyalty. The Content Marketing Strategist will help to bring the messaging of their campaign to life by identifying content gaps and opportunities, and then using that insight to develop content strategies and lead content execution that support their campaign.
In this role, the Content Marketing Strategist is responsible for the process of planning, creating, distributing, sharing and publishing content via channels such as social media, blogs, websites, podcasts, apps, print publications and more for their marketing campaign.

OPPORTUNITY HIGHLIGHTS

• Develop and define the business objectives, narrative, messaging, content journey and build related content that differentiates Skillsoft in the market for their giving campaign
• Determine content gaps, and use that insight to develop a content journey, strategy and set of experiences for the campaign
• Work closely with internal teams and SMEs to understand Skillsoft's capabilities and differentiators, as well as a better understanding of target audiences
• Plan, create, write, edit and approve content such as client stories, video scripts, whitepapers and web copy that effectively tell our stories and communicate our message across multiple channels
• Leverage data and insights to shape content strategies; while ensuring it ladders up to the company brand values.
• Build out an editorial calendar for their campaign and manage the execution of content creation. 
• Keep up with the latest trends in storytelling and content marketing, and seize opportunities to test and learn to improve content engagement and conversion continuously.

SKILLS & QUALIFICATIONS

• Bachelor's degree in Marketing, English or Communications preferred
• 2+ years of experience in content marketing creation and/or strategy
• Excellent verbal and written communication skills needed
• Experience with B2B and Software as a Service is a plus
• Ability to manage variety of stakeholder needs
• Proven ability to prioritize and multitask in fast paced, dynamic environment
• Understanding of where marketing content fits into the go-to-market strategy
• Experience working within a marketing campaign is a plus 
  

OUR VALUES

WE ARE PASSIONATELY COMMITTED TO LEADERSHIP, LEARNING, AND SUCCESS. WE EMBRACE EVERY OPPORTUNITY TO SERVE OUR CUSTOMERS AND EACH OTHER AS:

• ONE TEAM
• OPEN AND RESPECTFUL
• CURIOUS
• AGILE

As a federal contractor, Skillsoft requires all team members working in the United States to be fully vaccinated against COVID-19. Additionally, any Skillsoft team member traveling to the United States for business will also need to be fully vaccinated against COVID-19.

MORE ABOUT SKILLSOFT

Skillsoft delivers online learning, training, and talent solutions to help organizations unleash their edge. Leveraging immersive, engaging content, Skillsoft enables organizations to unlock the potential in their best assets – their people – and build teams with the skills they need for success. Empowering 36million learners and counting, Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development with resources for Leadership Development, Business Skills, Technology & Development, Digital Transformation, and Compliance.
Skillsoft and SumTotal are partners to thousands of leading global organizations, including many Fortune 500 companies. The company features three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform, and the SumTotal suite for Talent Development, which offers measurable impact across the entire employee lifecycle. Learn more atwww.skillsoft.com.

Thank you for taking the time to learn more about us.
If this opportunity intrigues you, we would love for you to apply!

NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

Skillsoft is an Equal Opportunity-Affirmative Action Employer: It is the policy of Skillsoft (US) Corporation to provide equal employment opportunities to applicants and employees without regard to race, color, national origin, citizenship, religion, sex, sexual orientation, age, marital status, disability (mental or physical), protected veteran status, genetic information or any other class protected by law.