Content Marketing Writer

Who You Are
Are you a strong analytical writer who is informed and passionate about the cyber threat landscape? Are you interested in high-level analysis of emerging trends as well as detailed investigations of individual security incidents? Do you excel in cross-team collaboration and joint research? Are you constantly looking for better ways to track and share intelligence findings? Do you have the ability to contextualize complex topics for a variety of different audiences?
If so, we could use your help.
What You'll Do
Cisco is in search of a content writer focused on our Firewall products/solutions for our security business unit, Cisco Secure.
As a part of the integrated campaigns team, you will be responsible for developing content to fuel key campaigns. You will work with product SMEs and a team of marketing managers, aligned to different strategic cybersecurity areas. A key part of this role will be content governance - ensuring that all content produced from the team looks and sounds like it's coming from "one voice." This will likely come through editorial oversight and team training.
The Cisco Secure integrated campaigns team sits as "the hub" for many different teams inside of Cisco Secure - product marketers, field marketers, performance marketers, and more. As such, another critical component of this role will be keeping in contact with these various stakeholders and keeping tabs on content needs and initiatives. This will also include working with the content team production manager to ensure our content tracker and content repository are up to date with all content currently in progress or completed across Cisco Secure.

• Content Writer with strong knowledge of cybersecurity and the ability to deliver content that drives brand elevation and generates demand.
• Keen understanding of thought leadership storytelling, as well as customer-facing materials based upon specific customer personas.
• Have an eagle eye for editing with a meticulous command of grammar and the English language.
• Ability to create long and short-form content ranging from blogs, reports, guides, web copy, email, and display ads on diverse topics for a variety of different audiences.
• Keep in regular contact with various stakeholders (SME's, product management, product marketing) to stay abreast of initiatives and launches
• Identify opportunities to improve quality, usability, and productivity.

Minimum Qualifications

• BA/BS degree 8+ years of journalistic writing experience in B2B content marketing
• Superb writing, communication and project management skills
• Ability to learn about new products, technology, and tools quickly.
• Bring knack for embracing change, finding opportunities, and taking initiative.
• Proactive thinker - someone who is always looking for areas where we can improve
• Ability to learn about new products, technology, and tools quickly.
• Experience working in a large, matrixed company is preferred
• Excellent cross-functional collaboration and communication
• Creative thinker, problem solver, bias for action

Why Cisco
#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.
We embrace digital, and help our customers implement change in their digital businesses. Some may think we're "old" (36 years strong) and only about hardware, but we're also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do - you can't put us in a box!
But "Digital Transformation" is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)
Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.
So, you have colorful hair? Don't care. Tattoos? Show off your ink. Like polka dots? That's cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us!
Cisco Covid-19 Vaccination Requirements
The health and safety of Cisco's employees, customers, and partners is a top priority. Our goal is to protect and mitigate the spread of COVID-19 infection for strong business resiliency during the pandemic. Therefore, Cisco may require new hires to be fully vaccinated against COVID-19 if the role requires business-related travel, meeting with customers/partners (including visiting third-party sites on behalf of Cisco), attending trade events, and Cisco office entry, unless otherwise prohibited by applicable law, and in countries where COVID-19 vaccination is legally required. The company will consider legally required accommodations/exceptions for medical, religious, and other reasons as per the requirements of the role and in accordance with applicable law. Additional information will be provided to candidates about the requirements and accommodation process at the offer time based on region.