Content Messaging Manager (Hybrid)

Job Description

We are seeking a talented and experienced Content Messaging Manager to join our Marketing team. Reporting into the Creative Director, the Content Messaging Manager must be well-versed in content strategy and have experience with developing concepts that effectively translate across multiple channels, with a focus on digital platforms. This person is a curator of content who is dedicated to delivering rich, brand-building communications for homeowners, painting contractors, retailers, and the architect design community.

The Content Messaging Manager will play a key role in establishing a consistent brand voice that resonates with our customer base, as well as new or emerging audiences. This includes defining and implementing a system to correlate and organize content for use, and deep knowledge of SEO best practices and link strategies. The successful candidate will have expertise in managing a team of copywriters and copy editors and have proven experience in sourcing, guiding, and growing writing talent within a marketing or creative organization.

Key Responsibilities:

• Collaborate closely work with internal stakeholders and agency partners to understand business objectives and audience demographics.
• Contribute to the development of the messaging strategy by keeping up with industry trends, best practices, and the competitive landscape, as well as collaborating with cross-functional stakeholders to translate business objectives into actionable marketing messages.
• Act as a brand steward and wordsmithing SME, ensuring all messaging and copy is within brand voice and editorial guidelines.
• Well-versed in writing for websites, banner ads, e-mails, interactive scripts, and other on-and offline marketing executions.
• Adhere to, and contribute to the evolution of, the brand tone of voice and copy style guide.
• Oversee the copy of all email blasts for tone and relevance.
• Help maintain style guides by ensuring consistency and quality across assets.
• Oversee activities and assignments by developing and maintaining relationships with key stakeholders, communicating goals and objectives, building accountability, measuring progress, demonstrating adaptability, and promoting continuous learning and improvement.
• Ensure all internal/agency partner output is in line with overall brand strategy, brand voice, and campaign objectives.
• Mentor all writing talent, maintaining high standards of copywriting and oversee quality control of all digital copy.
• Work closely with developers and designers to ensure copy tone and style are consistent with visual tone and style.
• Integrate SEO best practices within every digital assignment.
• Research content topics by interviewing subject matter experts within the company.
• Manage, provide supervision, and development opportunities for 4 direct reports by editing, sharing constructive feedback, assigning work, and providing support recognition.
• Participate in review of all new website pages.
• Responsible for tone, language and copy for retailers, bm.com and the Benjamin Moore online store; with a dotted line oversite/input on corporate email and social media.

Required Knowledge Desired Skills

• 5-10 years of hands-on content creation experience, with a focus on SEO or landing page creation
• Ability to work on multiple projects simultaneously
• Strong understanding of advertising and marketing principles, in addition to analytical skills to evaluate the effectiveness of messaging and new content development opportunities
• Demonstrated ability to develop and execute conceptual ideas to create innovative digital solutions in a highly collaborative environment
• Work extremely well collaboratively, team-oriented individual who is open-minded to and inspired by ideas and feedback from others and respectfully shares theirs in return
• Organized, efficient, and agile - able to meet deadlines with ease while working on multiple projects simultaneously
• Articulate communicator and interacts effectively with all levels of the organization and cross-functional teams
• Excellent supervisory, management, judgment, and decision-making skills
• Presents a strong Portfolio demonstrating superior conceptual and copywriting ability
• Must understand SEO
• Bachelor's Degree required
• Online ADA/Accessibility experience a plus

Company Profile

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The color of pride: Benjamin Moore is proud to be a part of Berkshire Hathaway, which was recognized by Fortune magazine as the world's fourth most admired company. And for more than 140 years we've been a respected leader in the architectural coatings and home decor landscape; creating the products and tools that enrich and beautify thousands of communities each day. We recognize that our associates are the driving force behind oursuccessand we strive to provide a work environment where hard work, creativity and purposeful collaboration are fostered and encouraged.

Join a company where innovation is constantly recognized as we look for individuals who produce world-class products, best-in-class services and customer experiences, design pioneering paints using the latest technologies and deliver unparalleled value and brand experiences for our customers and retail network.

Student Loan Repayment Assistance Program

Benjamin Moore provides Student Loan Repayment Assistance Program to support eligible active employees who graduated from an accredited post-secondary educational institution. The Repayment Program is intended to contribute to reducing employee's student loans. The Company follows all rules and regulations concerning the taxability of student loan repayments provided under applicable law.

Safety

At Benjamin Moore, our people are the heart of the company and our number one asset. We are committed to providing safe working conditions at all of our locations and have invested heavily in measures aimed at keeping employees healthy during the COVID-19 pandemic. With safety as one of our core company values, we've modified facilities and work schedules to support social distancing, established enhanced cleaning and sanitization protocols, and regularly provide personal protective equipment to all employees-including masks, gloves and hand sanitizer. Ensuring the well-being of our team members is a top priority.

Diversity, Equity Inclusion

At Benjamin Moore, we believe diversity of culture, talent, and varying perspectives is key to a collaborative, innovative, and successful business. We are committed to driving change within our organization through purposeful Diversity, Equity Inclusion (DE I) efforts, while also focusing on our customers and communities in which we serve. Our DE I efforts allow each of us to authentically live our corporate values of Openness, Integrity, Community, Excellence and Safety. Our Social Impact programming of strategic local and national partnerships, in-kind donations,volunteerism, and more expands our ability to make a difference in the lives of all of our stakeholders. We hope you will join us and become an advocate for diversity and inclusion here at Benjamin Moore.

Benjamin Moore Co is an equal opportunity employer that is committed to a culture of inclusion and diversity. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status, or any other basis covered by appropriate law. Our commitment to these principles means all employment decisions are made based on qualifications, merit, and business need.