Content Performance Manager

Marketing

Permanent

Job Description

Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2023 Electrolux Group had sales of SEK 134 billion and employed 45,000 people around the world. For more information go to www.electroluxgroup.com. 

Content Performance Manager

Objective:

As Content Performance Manager at Electrolux, you will play a crucial role in enhancing user experiences and driving business growth through strategic content management. 

In this role you will work closely together with our content creation teams as well as the media team, D2C teams and trade operations driving the overall media, D2C, e-commerce and marketplace agenda.

You will be responsible for securing that our marketing content is compatible and optimized for media, ecommerce and marketplace channels.

This is a great opportunity for those who enjoy learning new things and are willing to push boundaries through timely execution and new ways of optimizing towards an exceptional consumer experience. You will work in a dynamic environment requiring both short- and long-term planning skills.

Thanks to your efforts we will be optimizing the customer journey to showcase offerings at the right time, in the right way to the right customer enabling us to benefit customers and drive sales and conversion.

The role is part of the greater Business Area Europe APMEA marketing team which is responsible for content creation across Business Area Europe APMEA.

You will be reporting to: Head of Content Optimization and Localization, BA Europe

In detail you will:

• Drive content testing that will help improve content performance by increasing conversion, driving new traffic to our pages, and reducing waste across channels.
• Give guidelines to content creation teams based on learnings and testing.
• Optimize the consumer experience in e-commerce marketplace channels such as Amazon.
• Evaluate and optimize media content.
• Ensure that our marketing content creation is following the requirements from the media, ecommerce and marketplace channels,
• Support with content creation enabling A/B, Multivariant & Switch back testing
• Proactively identify challenges in workflow or process and use critical thinking to provide potential solutions.
• Collect feedback from marketing stakeholders to address content testing needs and use strategic thinking to prioritizing high impact areas.
• Share insights and market standards that help stakeholders make informed decisions

Requirements:

• Bachelor's degree in Marketing, Communications, Business Management or related
• Min 5 years of experience within media or e-commerce with focus on content performance management,
• Experience in briefing marketing content for media and ecommerce/marketplaces,
• Excellent English proficiency, written and spoken.

You are:

• Expert- you have a passion for marketing, consumers and brands. You have a deep understanding and passion for marketing, media, ecommerce, consumer behavior and branding
• Collaborator- you have exceptional collaboration and communication skills, with the ability to work effectively within a matrix environment and build strong relationships with internal and external stakeholders,
• Team player – it’s about working together and coordinating to deliver a better product offering,
• A strategic-thinker- you are organized, focused, strong in planning and ability to see the bigger picture,
• Proactive- you are an independent self-starter, you have a lot of personal drive and ability to solve problems,
• Creative- curious to always try out new ways of working with positive outlook on challenges.

Where you'll be situated:

This is a full-time permanent role based in our Global Headquarters office in Stockholm city at Sankt Göransgatan 143, where we are 60+ nationalities under the same roof.

Benefits highlights:

• Flexible work hours/hybrid work environment,
• Extensive learning opportunities and flexible career path,
• Discounts on our award-winning Electrolux products and services,
• Family, health and wellbeing benefits,
• Insurance policy plan,
• Additional holidays.

Find out more:
 

Electrolux Group: https://www.linkedin.com/company/electrolux/life/lifeatelectrolux

Stockholm HQ: https://www.linkedin.com/company/electrolux/life/sweden