Content & Social Media Specialist

Job Description

Who we are:

Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we're just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities.

We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2022, Brady employed approximately 5,700 people worldwide. Our fiscal 2022 sales were approximately $1.30 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com.

Why work at Brady:

A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.

Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

What we need:

We're currently seeking a Content and Social Media Specialist, with a passion for creative, engaging content and driving measurable results. Motivated by growing engagement, this role will develop and execute long-form content marketing and social media strategies to support Brady. The ideal candidate for this role will be someone who has had hands on experience building, managing and measuring content programs and social communities.

What you'll be doing:

• Source write, design and publish high-quality content across Social Networks (i.e. Facebook, Twitter/X.com, YouTube, LinkedIn, etc.)
• Manage Brady's social media accounts and calendars; work with a variety of teams to curate interesting and relevant social media content
• Monitor and respond to reviews and social interactions daily
• Develop a network of influencers to help further Brady brand awareness with end users
• Curate long-form content topics from various sources, including internal subject matter experts, industry trends and SEO best practices
• Manage, implement and improve Brady's content marketing strategy and long-form article creation process
• Work with a variety of teams to develop and publish content articles designed to help achieve inbound marketing goals, increase web traffic and drive results
• Track the performance of content marketing and social media marketing, create performance reports, and take meaningful action based on the insights discovered
• Manage efforts in building online Google reviews and reputation
• Stay up to date on all relevant industry changes and updates
• Help develop a social selling technique on LinkedIn for sales team; provide social media training and resources to internal stakeholders

What you'll need to be successful:

• Bachelor's degree in marketing, communications, journalism, or a related field.
• Minimum 2 years' experience growing and maintaining a company's social media presence and/or content marketing program (preferably a B2B industrial company)
• In lieu of education, minimum 7 years of applicable experience is acceptable
• Outstanding creative writing skills with ability to maintain a single brand voice across channels
• Experience working with and building an influencer network

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