Content Specialist

 About Bazaarvoice

At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.

The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.

Our brand promise : closing the gap between brands and consumers.

Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.

It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!

Who are we looking for?

We’re looking for a talented and motivated content writer passionate about producing high-quality content that drives organic traffic and engages our target audience. 

You are crucial in crafting compelling content that aligns with our global brand and demand campaigns. Your responsibilities include researching market trends, understanding audience needs, and creating content that resonates with our business goals. You will collaborate with internal teams, manage content calendars, and ensure our messaging is consistent and impactful across various platforms.

Key Responsibilities:

Content Planning and Creation: 

Develop clear and concise content briefs to guide content specialists in creating content tailored to Ideal Customer Profiles (ICPs).

Produce high-quality digital and physical content that reflects our brand identity and supports demand generation efforts.

Contribute to developing a cohesive content strategy focused on brand building, demand generation, and customer advocacy.

Maintain a structured content calendar to ensure timely and efficient content planning and execution.

Audience Messaging and Brand Voice:

Coordinate with Product Marketing teams to align content strategy with market updates and customer personas.

Define key messages and maintain a consistent brand voice in external communications.

Create engaging and actionable content that captivates our target audience and drives engagement and conversions.

Track Content Effectiveness:

Define relevant KPIs, measure content performance, and provide actionable insights through reporting.

Assess the effectiveness of existing content and identify opportunities to optimize distribution channels for maximum impact.

Market Landscape: 

Stay updated on industry trends and competitor strategies to refine our content strategy continuously.

Necessary Skills and Experience:

Bachelor'sdegree in communications, English, journalism, or related field.

2-3 years of experience in content writing or a related field, preferably in a B2B environment.

A passion for storytelling and creating content that resonates with audiences.

Exceptional writing and editing skills with a keen eye for detail and accuracy.

Demonstrated creativity in developing engaging content across different platforms.

Strong analytical skills to assess content performance and make data-driven decisions.

Ability to work collaboratively with cross-functional teams and stakeholders.

Flexibility to adapt to changing priorities and market dynamics.

Familiarity with content management systems (CMS), using AI to support work, and using digital marketing tools are a plus.

Excellent verbal and written communication skills to effectively convey ideas and collaborate with teams.

Additional Details:

Hybrid | Full Time | Bengaluru

Working hours: Monday and Friday IST hours | Tuesday-Wednesday-Thursday 4 hours IST with 4 hours US overlap (6:30-10:30 pm IST / 8-12 am CT)

#LI-Hybrid #LI-SR1

Why join Bazaarvoice?

Customer is key

We see our own success through our customers’ outcomes.

We approach every situation with a customer first mindset.

Transparency & Integrity Builds Trust

We believe in the power of authentic feedback because it’s in our DNA. 

We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.

Passionate Pursuit of Performance

Our energy is contagious, because we hire for passion, drive & curiosity. 

We love what we do, and because we’re laser focused on our mission.

Innovation over Imitation

We seek to innovate as we are not content with the status quo. 

We embrace agility and experimentation as an advantage.

Stronger Together

We bring our whole selves to the mission and find value in diverse perspectives. 

We champion what’s best for Bazaarvoice before individuals or teams.

As a stronger company we build a stronger community.

Commitment to diversity and inclusion

Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.