Content strategist

Introduction
Digital Professionals own optimize and deliver one unified comprehensive and personalized experience for our customers. They work closely with Content and Design Professionals to create a functional reliable and delightful digital experience for IBM. They consult with the broader Marketing function on how to use the web to drive significant business growth and how to integrate web organic tactics across the entire marketing mix e.g. campaigns events etc. Digital Professionals define digital business performance and quality measurements monitor web performance against those measures and work with teams to determine the content design and interactions to retire scale or optimize.

At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so let’s talk.

When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities
You will be responsible for developing strategy for the inbound digital ecosystem. This focuses on:
– Driving conversion and progress outcomes from inbound pages

To achieve this you role will include:
– Testing and personalization strategy and execution (in partnership with T&P practice)
– Mining data in tools such as Google Analytics and DXA to generate hypotheses about user behaviors
– Building a testing backlog which focuses on understanding the optimal content types messaging layouts across our templates
– Setting up a/b tests and personalized experiences in Adobe Target
– User centric design and journey (in partnership with Design practice) including audience / industry variations of the ecosystem
– Findability through SEO (in partnership with SEO practice) including new keywords to target
– Partnering with writers to develop variations of content for a/b tests and personalized audiences
– Setting up the correct Information Architecture (in partnership with IA practice)
– Be able to make data driven optimizations and decisions based on performance

This is a Hybrid role attendance to the office will be required only 3 times peer week

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Required Technical and Professional Expertise

• You have experience with a/b testing and personalization tools particularly Adobe Target and you understand how to prioritize tests for impact and statistical significance
• You enjoy self-driven learning on new technologies
• You use data to make decisions about what content to align and merchandise across inbound pages.
• You should be able to describe instances in which You have utilized this skillset.
• Able to work independently with a strong sense of responsibility and commitment to teamwork. You have a volunteer spirit with a ‘we succeed as a team’ attitude.
• Able to mentor more junior members of the team

Preferred Technical and Professional Expertise

• Experience with Google Analytics and Adobe Analytics

#LI-Hybrid