Content Strategist

Content Strategist - Hybrid - Must live in Minnesota

SFM - The Work Comp Experts

Work somewhere you love

Join SFM, where your voice matters and your potential thrives in a supportive and dynamic work environment. As a company that values your opinions and empowers you to achieve your goals, SFM offers the best of both worlds - the camaraderie and influence of a small team, combined with the advantages and perks of a larger organization. We prioritize work-life balance and are dedicated to creating an exceptional workplace where motivated employees like you are our greatest asset. Explore our comprehensive benefits package tailored to support your work-life journey with ease.

Our benefits include:

• Generous PTO
• 9 paid holidays
• Affordable Medical, Dental, Vision Insurance, HSA, FSA
• Traditional and Roth 401(k) plans with company match
• Company contributions to help pay off student loans
• Monthly home internet allowance
• Free life insurance, STD & LTD
• Opportunities for annual gainshare bonus
• Pet insurance
• Paid parental leave
• Annual company-wide volunteer day
• Adoption financial assistance

Visit our careers page to learn more about working at SFM

The role:

Join our team as a Communication Specialist! You'll be responsible for delivering high-quality written content, developing effective communication strategies, and managing our social media presence. As a valued consultant to various internal stakeholders, you'll assist in planning and executing communication initiatives. Additionally, you'll take charge of our external publications as the managing editor, oversee internal employee news reporting, publish content on our blog, and maintain our B2B social media channel. Help us achieve our company objectives through exceptional communication skills and join our dynamic team today!

What You'll Do:

1. Provides communications support to internal stakeholders to help each team achieve its business objectives with employers, agents, injured workers and other external audiences.
2. Develops and executes communication strategies through extensive writing and creative content development, providing other communications consulting services as needed.
3. Acts as the editor of SFM's internal employee news service which involves planning editorial content and serving as lead writer of news stories and overseeing production and distribution of the internal postings.
4. Serves as managing editor for the Company's periodical agent and policyholder e-newsletters. Researches and writes for customer-facing electronic publications, following professional standards of grammar and journalism style. Coordinates input from internal subject matter experts.
5. Manages the Company's social media channels which includes posting content to SFM's social media communities, developing the channels for SFM's B2B market, and tracking and reporting the results of social community activity.
6. Maintains the Company's public-facing blog, generating new blog content in collaboration with subject matter experts throughout the organization and provides ongoing updates to established blog posts, ensuring that all published blog content is accurate and up to date.
7. Serves as backup site administrator for SFM's intranet and external website.
8. Assists in managing the department's literature resources, including working with team members in re-supplying literature stock and tracking usage.
9. Uses creativity and resourcefulness in developing communications deliverables that promote the Company's vision, mission and corporate values.
10. Works with internal and external customers delivering service excellence while maintaining appropriate interactions with both internal and external customers.

What We'll Love About You:

Education and Experience

• Bachelor's degree in mass communications, journalism, marketing, public relations, English or related field.
• Three or more years' professional experience in a communications environment.
• Extensive writing and editing experience.
• Social media experience.
• Experience using Adobe Creative Suite software a plus.
• HTML experience a plus.
• Journalism background/experience with newspaper, magazine, blog or corporate publication strongly preferred.

Knowledge and Skills

• Exceptional writing, style and grammar skills.
• Knowledge of workers' compensation and/or casualty insurance helpful.
• Strong knowledge of social media platforms and communities.
• Ability to conduct interviews and perform research when needed.
• Strong experience in online media.
• Strong initiative to strive for continuous accuracy, quality and timeliness of information.
• Must be a skillful communicator with the ability to communicate with a wide variety of people/audiences.
• Proven ability of building and maintaining positive and productive relationships with internal and external stakeholders.
• Excellent customer service skills to collaborate with team members, team leaders and executives.
• Highly organized and detail oriented.
• Must be resourceful and creative.
• Effective prioritization and time management skills.
• Must be comfortable presenting information to groups of people.
• Excellent in MS Office software applications (Excel, Word, etc.).
• Familiarity with working on project teams.

Work Environment and Physical Demands

Work takes place in a semi paperless environment within an office setting, either on business premises or remote location, using standard office equipment such as computers, phones, and photocopiers, which requires being stationary for extended periods of time. While performing the duties of this job, the employee is regularly required to talk or hear, and maintain concentration and focus. The employee frequently is required to stand; walk; use hands and fingers, handle or feel; and reach with hands and arms and work with close vision. Regular attendance is required. This position requires the ability to occasionally lift office products and supplies, up to 20 pounds. Work is performed indoors with little to no exposure to extreme outdoor weather conditions.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. SFM Companies, EEO/AA Employers