Content Strategist

Company Overview

Acerca de Bridgestone

 

Bridgestone Americas, Inc. (BSAM), con sede en Nashville, Tennessee, y Bridgestone Europa, Medio Oriente y África (BSEMEA), con sede en Bruselas, Bélgica, operan colectivamente como una región estratégica “Bridgestone West”. Esta región atiende las necesidades comerciales estratégicas de equipos en América, Europa, Medio Oriente y África. BSAM y BSEMEA son subsidiarias de Bridgestone Corporation, con sede mundial en Japón. Bridgestone y sus filiales desarrollan, fabrican y comercializan una amplia gama de productos y soluciones Bridgestone, Firestone y marcas asociadas para abordar las necesidades de una amplia gama de clientes e industrias.

 

En Bridgestone, siempre eres Libre para Ser

 

Creemos que las personas solo pueden brindar un servicio y una calidad superiores a los demás cuando pueden traer su yo más auténtico al trabajo. Creemos en defender todas las perspectivas, individualidades y equipos porque entendemos la importancia de ver el mundo y nuestro negocio a través de diferentes perspectivas. Estamos formando un equipo tan diverso como el mundo al que servimos.

 

Así que, muéstranos quién eres, porque quien eres es lo que necesitamos.

 

About Bridgestone 

 

Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.

 

At Bridgestone, you are always Free to Be

 

We believe people can only provide superior service and quality to others when they bring their whole self to work. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you are made of, because who you are is what we need.

 

So, show us what you are made of, because who you are is what we need.

 

Responsibilities

The Content Strategist leads content strategy and project management for all Content and Creative Team projects. This position closely collaborates with Bridgestone’s Brand and Content teams and agency partners to set the content strategy for the enterprise, spanning B2C and B2B businesses. The teammate will serve as an expert in and steward of our Bridgestone and Firestone brands, ensuring every piece of creative is aligned to the company’s goals. The position leads the creative project manager and will translate creative briefs into deliverables. Together, the team will execute content calendars across a variety of channels, including social media, website, paid media and more. 

To be successful in this position, significant cross-functional collaboration across stakeholder groups and external agency teams is required. Given the strategic importance of this role, it is highly visible within the organization with regular exposure to company leaders. As such, candidates must be comfortable with highly collaborative environments and communicating with stakeholders at all levels.  

 

Responsabilities:

Partners with marketing leaders to establish and own content strategy and content pillars for Bridgestone and Firestone brands and business units, in alignment with business objectives.
Serves as the conduit between the Bridgestone Brand / Content team and agency partners and the BBS creative team to execute on content strategy.
Interprets creative briefs and develops plans for deliverables across a variety of channels, including Meta, X, TikTok, YouTube, Reddit, Twitch, Websites and more, to handoff to Creative Project Manager for fulfillment. 
Owns and manages content calendars across the enterprise, closely collaborating with business leaders and channel owners (social and paid media, websites, internal communications) to ensure proper levels of support for each business unit.
Leads one teammate today (creative project manager) with opportunity to grow. 

Qualifications

Bachelors Degree or Certification and 4-5 years of experience in content marketing.
Hands on experience leading content strategy for large global brands, including creating content frameworks, owning content calendars and working closely with brand leaders.
Hands on experience creating digital content for large global brands.
Solid project management skills and the ability to manage multiple projects in a highly dynamic environment and adjust priorities as necessary. 
Level C1: Strong communication skills – verbal, written and listening – and ability to communicate project-related deadlines and achievements to peers, stakeholders and leaders across businesses.
Strong interpersonal skills, a team player and ability to work successfully with a wide range of stakeholders.

At least 1 year in current position. (internal candidates)

Note: All internal candidates must inform and get aproval from their direct leaders about the interest of been part of the process.

 

Desired experience

At least 1 year of experience leading others is preffered, but not required. 
Ability to provide a creative portfolio and clearly define what the candidate’s role was for each piece in the portfolio, as well as able to demonstrate creative processes established in previous roles is preferred but not required.  

Farmilliar with the Adobe Suite and Frame.IO is preferred, but not required

 

 

Qué ofrecemos como compañía

 

En Bridgestone, lo que realmente importa es generar oportunidades de co-creación, mientras fomentamos tu curiosidad y creatividad para hacer que la movilidad sea más segura, eficiente y sostenible para las generaciones presentes y futuras.

 

Cualquiera que sea el rol que desempeñes, cuando representas a Bridgestone, eres un/una integrante valioso/valiosa de equipo y parte de nuestra misión más amplia de “Servir a la Sociedad con Calidad Superior”. Te ofrecemos más que solo un pago competitivo; también te proporcionaremos:

• Una experiencia de incorporación atractiva y de apoyo para garantizar una transición sin problemas a nuestro equipo.
• La oportunidad de desarrollarte y crecer, a través de capacitación y mentoría continua.
• Actividades de Responsabilidad Social Corporativa.
• Un entorno de trabajo verdaderamente global, dinámico y desafiante.
• Agilidad y efectividad en el trabajo y la vida personal y su bienestar a largo plazo.
• Un equipo diverso e inclusivo.

Bridgestone se enorgullece de ser un empleador que ofrece igualdad de oportunidades de empleo. Es nuestra política considerar para el empleo a todas las personas independientemente de su edad, color, origen, discapacidad física o mental, raza, religión, género, orientación sexual, identidad y/o expresión de género, información genética, o cualquier otra característica protegida por las leyes federales, estatales o locales.

 

What we offer

 

At Bridgestone, what really matter is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations.

Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”. We offer you more than just competitive payment; we will provide you:

• A supportive and engaging onboarding experience to ensure a smooth transition into our team.
• The opportunity to develop and grow, through training and regular mentorship.
• Corporate Social Responsibility activities.
• A truly global, dynamic and challenging work environment.
• Agility and work/life effectiveness and your long-term well-being.
• A diverse and inclusive team.

Bridgestone is proud to be an Equal Employment Opportunity. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.