Content Strategist

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

We’re looking for a writer with strong copywriting and content strategy chops to join our in-house creative team. The ideal candidate is confident writing across all marketing channels, in-app touchpoints, and paid and social media. You can craft compelling, effective messages to reach our diverse audience (including riders and drivers) at every stage of their customer journey.

As a Content Strategist, you’ll write content for Product Marketing, partner with Product and Content Design stakeholders, work with external agencies, and collaborate closely with our Brand team to ensure consistency in our communication and integrated campaigns. You’re a team player and critical thinker who operates with humor and empathy. You love finding opportunities to sharpen strategies, drive measurable results, and solve business problems in delightful ways. 

You are a champion for our brand voice, and you understand the power of words to move people—in the emotional way, and in the get-off-your-butt-and-do-stuff way. You can express complex ideas in simple, clear, friendly language. And you know how to translate boring-sounding marketing objectives into culturally relevant and engaging product marketing campaigns.

You must provide a link to your portfolio to be considered for this role. Join us!

• Write well
• Craft simple, clear, friendly copy that drives results
• Generate multiple ideas and creative solutions for every brief
• Write and edit emails, in-app messaging, blog posts, landing pages, educational and product naming materials, and social ads
• Guide content strategy for product launches, lifecycle campaigns, experiments, and ongoing programs
• Implement the brand writing and style guide, referencing the AP Stylebook as needed
• Guide and mentor in-house and external writers
• Manage multiple projects from kickoff to delivery
• Ensure all deadlines are met
• Collaborate with and build positive working relationships with marketing designers, product designers, content designers, product marketers, creative directors, and other stakeholders within Lyft
• Implement feedback from a wide range of stakeholders—including Legal, Comms, and Executive Leadership—while maintaining high creative standards for the work
• Adapt and respond gracefully to an ever-changing market, rapidly evolving timelines, and last-minute changes
• Present your ideas and work with clarity and passion while demonstrating how creative solutions strategically answer the brief
• Demonstrate a wide range of soft skills including emotional intelligence, problem-solving, conflict resolution, leadership, teamwork, and openness to feedback
• Valiantly defend the the Oxford comma on all fronts

• 5+ years writing for an established consumer brand; product marketing experience preferred
• Excellent communication skills (both written and interpersonal)
• A strong portfolio that demonstrates your skill as a writer and content strategist
• Strategic thinking and creative problem-solving 
• Excellent time management skills and ability to meet deadlines
• Ability to balance brand voice and style with strategic marketing messages
• Strong attention to detail
• Ability to address delicate issues with clarity, sensitivity, and empathy
• Ability to follow legal guidance and best practices, while maintaining a clear and friendly writing style to create the best user experience
• Collaborative, proactive mindset and approach to teamwork
• Nice to have: Experience writing for an ESL audience
• You should be a Lyft user/believer :)

• Great medical, dental, and vision insurance options
• Mental health benefits
• Family building benefits
• In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
• 401(k) plan to help save for your future
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Pre-tax commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.  

Starting in September 2023, this role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. 

The expected range of pay for this position in the San Francisco area is $117,000 - $130,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.