Content Strategy and Analytics Manager, Creators and Spotlight

Snap Inc. is a technology company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together. The Strategy & Content team is responsible for the design, development, and execution of strategic initiatives, with a focus on driving product innovation, content creativity, and audience growth.

We’re looking for a Content Strategy & Analytics Manager to join Snap Inc! As a member of the Content Strategy team, you will craft and lead data-driven strategies to help grow engagement on user-generated-content on Snapchat in the Americas. You’ll collaborate closely with various XFN stakeholders – Creator Partnerships, Product, Engineering, Programming, and Business Development –to ensure Creators can build, monetize and maintain a large and engaged audience for their content on Snapchat.

What you’ll do:

• Conduct quantitative analysis of UGC consumption in the Americas on Snapchat to inform best practices, growth opportunities and strategic decisions

• Pitch projects, A/B tests, and product innovations designed to stimulate content engagement growth

• Lead XFN initiatives that support and drive forward our creator ecosystem

• Develop data-driven strategies and KPIs for new UGC initiatives and programs

• Lead off-platform analysis to inform UGC strategy

• Develop detailed understanding of user behaviors and tastes in the US and partner with Product, Creator Partnerships and BD teams to improve our offering based on those insights

• Develop and package recommendations for communication to Snapchat leadership

Knowledge, Skills & Abilities:

• Basic knowledge of SQL 

• Ability to initiate and drive projects to completion with minimal guidance

• Advanced experience in Excel and ability to translate data findings into digestible reporting for leadership

• Great business judgment

• Strong written and visual communication skills

• Ability to consolidate findings and communicate analysis to executives in a clear and concise manner

• Intellectual curiosity

• Have an open mind to pick up new analytical techniques as require

• Knowledge of statistical analysis

Minimum Qualifications: 

• Bachelor's degree or equivalent experience

• 7+ years of experience in consulting, banking, quantitative analysis, data science or a related field

• Ability to initiate and drive projects to completion with minimal guidance

Preferred Qualifications:

• 1+ year experience in scripting with SQL and/or extracting large sets of data in an unstructured environment 

• MBA or Master's degree in a quantitative field such as; Statistics, Mathematics, or Data Sciences preferred

• Experience with Google Cloud Platform, specifically BigQuery

• Prior experience with digital media, especially creator ecosystem

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These pay zones may be modified in the future.

• Zone A (CA, WA, NYC): The base salary range for this position is $205,000 - $295,000 annually.

• Zone B: The base salary range for this position is $195,000 - $280,000 annually.

• Zone C: The base salary range for this position is $174,000 - $251,000 annually.

This position is eligible for equity in the form of RSUs

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office at least 80% of the time (an average of 4 days per week).

If you are not based in the same location(s) listed for this role and are open to relocation, we encourage you to apply to take advantage of our generous relocation policy. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at [email protected].

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!