Content Strategy Lead

The Content Strategist Lead role is responsible for helping to shape and craft simple, approachable, and straightforward language, hierarchy, and voice & tone for our digital experiences for our clients and participants. In partnership with designers, product owners, and technologists, this position plays a critical lead role in shaping our end-to-end experiences to guide, inform and educate our clients to make the best choices for their future financial security, supporting our participants to and through their retirement.

Key Responsibilities and Duties

• Lead and collaborate with design, product, development, and marketing teams to develop clear and concise content to reach business goals and TIAA's internal and external audiences.
• Conduct content audits and content gap analyses to ensure that user experiences consistent and in line with industry best practices and enterprise needs.
• Lead and collaborate with UX design and writing teams to build consistency and clarity across experiences.
• Research and analyze audience need, preferences, objectives, and methods. Study and understand how participants and B2B audiences consume content to plan for retirement.
• Strategize, plan, write and present content for existing and emerging mobile and web experiences.
• Identify and help solve problems in new and existing user experiences to ensure ease of use in a complex, fast-paced, deadline-driven financial environment.
• Create consistent, on-brand messaging that clearly articulates the benefits of TIAA products and services, while streamlining operational tasks for internal and external audiences.
• Establish trusted advisory stakeholder relationships and acting as SME for TIAA related products and services in specific verticals.
• Understand and work toward business objectives and KPIs.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

Career Level

9IC

• 10+ years of content strategy and / or content management experience
• Strong and demonstrated background in: enterprise experience design; consumer product design; mobile platform design in an agile delivery model
• Strong and demonstrated background in: Figma, InVision, and Miro
• Eager to be innovative and possess a strong 'test and learn' mentality

Related Skills

Accountability, Adaptability, Collaboration, Communication, Consultative Communication, Continuous Improvement Mindset, Creative Thinking, Critical Thinking, Innovation, Prototyping, Relationship Management, Test & Learn Mentality, User Experience Design

Base Pay Range: $123,800/yr. - $206,300/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755

Email: [email protected]

Privacy Notices

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