Content Strategy Lead - TikTok LIVE Campaigns

Responsibilities

About Us
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the team
The Content Design & Product Writing team makes the TikTok consumer product easy and delightful to use through clear and expressive UX writing. We sit in the US, Singapore, and China, and collaborate closely with stakeholders to launch and iterate product features that engage our viewers and content creators.

We're looking for a senior writer to collaborate closely with Product Management, Product Operations, Regional Operations, Design, and Localization teams to write campaign content for TikTok LIVE. Through clear and expressive writing, you'll create campaign content to educate creators and viewers, and drive engagement of LIVE product features. You'll contribute to content strategy and planning, and have an understanding of how regional campaigns support business goals. You'll also lead a team of writers based in other regions to ensure content quality and consistency.

Responsibilities
- Write and own the quality of TikTok LIVE product operations campaigns
- Collaborate closely with product managers, product operations, regional operations, designers, and localization to set a high bar for overall user experience
- Lead a team of regional campaign writers to ensure quality and consistency of content
- Lead and prioritize projects with multiple stakeholders
- Drive process improvements to optimize collaboration
- Lead content audits to identify opportunities and drive consistency across regional campaigns
- Contribute to our content standards and be a champion for best practices
- Collaborate with, influence, and drive consensus with stakeholders and their feedback
- Synthesize internal and external feedback to improve content clarity and quality
- Complete high-quality work in a fast-paced work environment

Qualifications

Minimum qualifications:
- Minimum 5+ years experience in digital writing for websites, advertising campaigns
- Experience in content strategy and planning
- Experience collaborating cross-functionally with product teams
- Entrepreneurial attitude, ability to deal with rapid changes and situations that are not ideal
- Self-starter who can manage multiple projects in a fast-paced environment and stay focused when faced with changing requirements
- Writing portfolio including, but not limited to: feature articles, ad campaigns, blog posts, product launch content, editorial calendar, email newsletters, style guide additions

Preferred qualifications:
- Leadership experience
- Experience working on a global product with international partners

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.