Content Strategy Manager

Over the past 15 years, we have seen a shift in the focus of business models across every industry – from selling physical products via one-time transactions to monetizing services via ongoing customer (aka subscriber) relationships. This is the “Subscription Economy” a phrase coined by our CEO, Tien Tzuo, he even wrote the book on it: Subscribed.

Companies have realized that the path to growth going forward is to establish direct, digital relationships with their customers, and monetize these relationships through an ever growing set of digital services. 

Our vision is simple: we call it “The World Subscribed.” It’s the idea that one day every company will join the Subscription Economy -- a $1.5 Trillion opportunity by 2025 according to UBS.

Our mission: to power the world’s best companies to win in the Subscription Economy.

The Team

Our Marketing team plays a pivotal role in evangelizing the subscription economy and sustaining Zuora’s rapid global growth. ZEO marketers are world-class storytellers and strategic campaign builders. We are a design-driven organization that loves to collaborate, innovate, and tackle tough technical and conceptual projects. Traditional cookie-cutter B2B marketing is taboo here. Instead, with everything we do — from marketing operations to brand design — we strive to create original solutions and stand out from the crowd. We are energized by our work, inspired by our team, and always looking to take our marketing to the next level.

WHAT YOU’LL ACHIEVE

Reporting to the Director of Content Strategy, this is a role that requires hands-on content & communications expertise. 

The ideal candidate is a content marketing professional with a strong writing background, excellent story-telling skills, and extensive experience within B2B Marketing organizations. You are an audience focused, and data-minded strategist – able to construct a content strategy with a measurement framework that connects to business results.  You will execute on our content strategy, helping craft and evangelize our mission of helping the world’s best companies succeed in the subscription economy. 

Partner with a team of audience marketers and product strategists in producing compelling content and messaging that supports brand awareness, industry thought leadership, customer advocacy, engagement, and retention goals across the company, while continuously identifying trends and opportunities to amplify the Zuora brand.  You will employ a heavy bias toward delivering a high-value content, messaging, and assets across owned, earned, and partnered media channels including press, blogs, videos, social media, eBooks, event keynotes, and more. 

Executive communications experience includes a must, as this is a highly visible leadership role that engages with all aspects of the business, including Finance, Product Management, Customer Success, Investor Relations, C-Suite Executives, and more.

YOUR ABILITIES & RESPONSIBILITIES

• Be a strategic advisor to senior marketers, helping to clarify business objectives, define key messages, and differentiate Zuora.
• Push Zuora brand & messaging to new levels of excellence and work with global, cross-functional teams to ensure its quality execution 
• Emphasis on strategy, innovative storytelling, and delivering creative excellence.
• Oversee, and manage the content marketing strategy for a business; Increase brand awareness and conversion rates.
• Hands-on content & communications expert, with skills to build and develop a content strategy. 
• Audience focused, and data-minded strategist - collect information about the different types of customer personas the business is targeting; perform extensive research and analysis on customer thoughts, and then devise content strategies to convert new and existing customers; Content creation, curation, planning, and research.  
• Communications and content marketing professional with a strong writing background, excellent story-telling skills, and extensive experience developing content. B2B Marketing experience is a plus; however we welcome anyone with a strong portfolio and a proven track record of delivering high-quality content at scale.
• Execute a global communications and editorial plans that map to brand, customer engagement, growth, retention, and account-based strategies
• Connect company mission and vision into brand campaigns, content strategies, engaging event experiences, valuable customer assets, strategic communications, and high-performing web experiences that drive growth for the business.
• Performing exhaustive research to gain in-depth knowledge of all customer personas
• Performing extensive research and analysis on consumer thoughts and trends
• Creating specifications and content appropriate for the brand's customer personas
• Project management experience will be key to Improve content development processes and procedures, making them efficient and scalable
• Define framework for content performance (KPIs & measurement system) and share insights gained to ensure we demonstrate the value of our evolving content marketing strategy.
• Best-in-class standards for content quality across a range of formats e.g. written, visual, video, news, hybrid live/event-based content both on and offline
• Passion for the market and opportunity Zuora is pursuing, challenges the status quo, and strives for the best customer experience
• 5+ years of content & communications experience; preferably in the technology industry and/or SaaS
• Fantastic critical thinking, agility, and attention to detail
• Journalist or newsroom background is a plus.

Benefits*

• Competitive compensation, company equity, and retirement programs
• Medical, dental and vision insurance
• Paid holidays and “wellness” days and company wide winter break
• Generous, flexible time off 
• 6 months fully paid parental leave
• Learning & Development stipend
• Opportunities to volunteer and give back, including charitable donation match
• Free resources and support for your mental wellbeing  

*Specific benefits offerings may vary by country 

About Zuora 

As the Subscription Economy leader, Zuora empowers today’s innovative companies to nurture and monetize direct, digital relationships. Our award-winning multi-product portfolio now includes Zuora Revenue, Zuora Collect and Zuora Central Platform. More recently, we’ve added subscription experience platform Zephr to our family, further expanding our capabilities to serve as an intelligent hub that monetizes the complete quote to cash and revenue recognition process at scale.

Through our combination of technology and expertise, Zuora (NYSE: ZUO) helps more than 1,000 companies around the world, including BMC Software, Box, Caterpillar, General Motors, Penske Media Corporation, Schneider Electric, Siemens and Zoom nurture and monetize direct, digital customer relationships. Headquartered in Silicon Valley, Zuora operates offices around the world in the U.S., EMEA, APAC and LATAM.

“ZEO” Culture

At Zuora, we’re building an inclusive, high-performance culture that every ZEO wants to subscribe to. We want ZEOs at every level to feel valued, included, and inspired to innovate, connect and collaborate authentically as we pioneer the Subscription Economy. You’ll be empowered to think like an owner, take initiative and together, with the support of your team you’ll push each other to the next level and help transform business models everywhere.

To learn more visit www.zuora.com

Zuora is proud to be an Equal Employment Opportunity Employer.

Think, be and do you! At Zuora, different perspectives, experiences and contributions matter. Everyone counts. Zuora is proud to be an Equal Opportunity Employer committed to creating an inclusive environment for all.

Zuora does not discriminate on the basis of, and considers individuals seeking employment with Zuora without regards to, race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)zuora.com.