Content Strategy Manager

Content Strategy Manager, Enterprise Digital Office, Find and Learn + Channels Team

As an employee at Thomson Reuters, you will play a critical role in shaping and leading the global knowledge economy. Our technology drives global markets and helps professionals around the world make decisions that matter, faster. We want your unique perspective to create the content-driven technology solutions that advance our customers' needs-and your career.

Join the Find and Learn + Channels Team in the Enterprise Digital Office as we work to transform Thomson Reuters into a digital-first company. We aren't just changing the way customers engage with us, we are re-imagining our business by laser focusing on the individual user. We are looking for curious, smart, self-driven content strategists who love the challenge of turning complex messaging challenges and constraints into elegant storytelling-based experiences that exceed our users' expectations and motivate them to take action.

As a Content Strategy Manager within the Digital organization, you will focus on the content that defines the beginning of our customers' digital journey. The scope includes new experiences and capabilities for global product, informational, thought leadership, marketing, and e-commerce content as we work to consolidate them into a reimagined ThomsonReuters.com over the next few years. This is not a simple "lift and shift" of content but a fundamental rethinking of how we go to market and build out our self-serve informational experience online-core to the work will include creating simplified, replicable, and scalable story-driven content experiences.

About the Role

In this opportunity as Content Strategy Manager, you will:

• Refine the hierarchy of brand and product stories (Brand, Product Overviews, Features Details)
• Evaluate templates and analyze need gaps, then work with UX teams (Content Design, UX/UI Design, and Research) to enhance existing components or build net-new to fill gaps
• Co-develop, guide, and implement by-page strategy for higher level (top/middle of funnel) customer-facing pages by working with design, product marketing, and digital product teams to develop an iterative, story-driven experience that delivers the right information to the right audience at the right time.
• Work with cross-functional teams on content hierarchy for, and implementation of, additional page templates in the top-of-funnel roadmap (campaign templates, guided selling flows, category pages, etc.)

• Partner with product owners, UX/UI designers, product marketers, and customer researchers to help craft and guide content experience strategies; collaborate with marketing copy teams to guide and execute great copywriting aligned to the strategy
• Collaboratively interpret and analyze research using site audits, stakeholder interviews, site analytics, user testing, and other tools to identify key content strengths, gaps, and opportunities to drive an enhanced user experience
• Assess and organize website content; apply enterprise taxonomies; plan content with SEO and social media strategies in mind.
• Develop, maintain, and enforce content experience guidelines balance this with a spirit of innovation within the bounds of coherent user experience and brand standards
• Recommend key performance indicators to track results of online content and to recommend continued testing and improvement

About You

You're a fit for the role of Content Strategy Manager if your background includes:

• Strong digital content strategy and content development background required; bachelor's and/or master's degree preferred in a relevant field (such as communication, public relations, UX, HCI, marketing, interactive, business)
• 3+ years demonstrated effectiveness in a digital content strategy, digital content development, digital content marketing, or similar role
• Solid understanding of information architecture, wireframing, prototyping, sitemaps, journey and story mapping, taxonomies, and other essential content strategy methods
• Familiarity with basic user research principles and methodologies, including co-development of user research questionnaires
• Solid working knowledge of current/evolving SEO practices and processes, including how to create search-optimized content and metadata

• Solid working knowledge of digital UX concepts and design tools such as Figma and Lucid
• Experience with strong brands/brand identities and complex brand ecosystems. Experience with SaaS brands and/or brands in the business information services sector are a pig plus.
• Good understanding of web analytics and how to use insight from data and statistics including A/B testing
• Advanced proficiency in Microsoft Office 365

What's in it For You?

You will join our inclusive culture of world-class talent, where we are committed to your

personal and professional growth through:

• COVID-19 Response: Currently the majority of our employees are working within a hybrid environment consisting of in-office and remote work and following local COVID-19 bylaws and guidelines.

• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more
• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Day Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking
• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact
• Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

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COVID-19 Vaccination Status Information Requirement (US employees only):

Thomson Reuters is committed to ensuring the continued safety of our employees in regards to Covid-19. While vaccination is not required for consideration or employment at this time, to inform our site planning and policies, we require all Thomson Reuters employees to verify their vaccination status upon starting with the Company.

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on https://thomsonreuters.com.