Content Writer

MyTime is a leading provider of enterprise solutions for franchises and multi-site operations in the beauty, wellness, pet, and enrichment sectors. We deliver comprehensive systems that enhance operational efficiency, scalability, and customer experience through a robust, intuitive platform.

We are looking for a skilled Content Writer with a knack for clear and impactful communication to join our Marketing team. The ideal candidate will bring expertise in B2B content creation with a strong background in SaaS environments. This role demands a versatile writer capable of crafting both long and short-form content that engages and converts our target audience.

Responsibilities:

• Develop and deliver high-quality content for various platforms including blogs, white papers, case studies, email campaigns, and social media.
• Collaborate with marketing, sales, and product teams to create compelling content that reflects our brand's voice and meets our business objectives.
• Enhance our content delivery with SEO best practices to drive traffic and engagement.
• Actively contribute to and manage our content calendar, ensuring timely publication of materials.
• Analyze content performance metrics to gauge content effectiveness and make data-driven recommendations for content optimization.
• Actively contribute to Product Marketing and Account-Based Marketing (ABM) strategies, creating targeted content that aligns with business goals and customer segments.
• Work closely with design and multimedia teams to incorporate visual and multimedia elements into content.
• Stay updated on industry trends and competitive landscape to ensure content relevance and innovation.

• Bachelor’s degree in Journalism, Communications, or a related field.
• Proven experience in B2B content writing, preferably in a SaaS or technology-focused company.
• Strong portfolio showcasing a range of writing styles and content types.
• Excellent research, writing, and editing skills, with an ability to distill complex topics into clear, engaging narratives.
• Experience with SEO principles and content management systems.

Preferred Skills:

• Active contributor or recognized writer in marketing content creation, with publications or a blog, particularly for Product Marketing and Account-Based Marketing (ABM) initiatives.
• Experience crafting content that drives lead generation and aligns with sales goals.
• Proficiency in using analytics tools to measure content effectiveness and guide strategies.
• Ability to collaborate effectively with cross-functional teams to ensure content accuracy and effectiveness.
• Adaptability to evolving company needs and ability to scale content strategies as the company grows.

Benefits:

• Competitive salary of $70,000 per year.
• Comprehensive benefits package including health, dental, and vision insurance.
• 401(k) plan to help you invest in your future.
• Generous vacation policy and paid holidays to ensure work-life balance.
• MyTime is a remote-first company. This position is fully remote, offering the flexibility to work from anywhere.
• Dynamic work environment with the opportunity for professional growth and development.