Content Writer

We Impact Lives Through Purpose-Driven Work in A People First Culture

Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.

Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

Ascend Learning leads the way in innovation and solution creation to improve outcomes and deliver results for students, educators, and healthcare workers in the ever-changing field of healthcare. We offer advanced resources that drive nursing success, empower front-line certified allied health workers, help physicians pass boards and stay current, and provide education management tools for medical education programs.

WHAT YOU'LL DO

As a Content Writer you will be responsible for developing a content plan for your assigned area that will drive business objectives. You will accomplish this by writing, developing, editing, publish, track and optimize content and copy for a variety of digital platforms, including websites, blogs, videos, email, case studies, state of industry documents to promote our brands, products, and services. You will collaborate with the growth marketing team to evaluate efficacy of the marketing campaigns you contribute to and improve over time.

WHERE YOU'LL WORK

This position will work a hybrid schedule from our Burlington, MA office location preferred. Remote will be considered within the United States.

HOW YOU'LL SPEND YOUR TIME

• Create engaging and persuasive copy for marketing materials, including advertisements, brochures, sales collateral, website content, social media posts, and email campaigns, and long and short form content pieces. Copy should be concise, and grammatically correct copy that communicates key messages and benefits of products or services, and approach should be able to be adjusted to reflect external voice of a variety of brands. Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines.
• Develop and execute comprehensive content plans to drive awareness, foster engagement and generate demand via unique content for publication across online or digital platforms to drive business objectives.
• Collaborate with designers, artists, and other team members to ensure copy and visuals work together seamlessly.
• Partner with growth marketing team to review performance of marketing campaigns to improve effectiveness. Brainstorm and contribute creative ideas for marketing campaigns and initiatives. Collaborate with the marketing team to develop and execute effective marketing strategies and campaigns.
• Understand and incorporate research on target audiences and industry trends into approach to ensure copy aligns with the brand's tone and messaging. Stay up-to-date with industry trends, emerging technologies including AI, and best practices in copywriting and marketing.

WHAT YOU'LL NEED

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field preferred.
• Additional certifications or courses in copywriting, advertising, or digital marketing preferred.
• 2+ years of experience in copywriting, preferably in a marketing or advertising agency or in-house marketing team.
• Familiarity with marketing principles and strategies.
• Proficiency in grammar, spelling, and punctuation.
• Strong research skills to understand target audience, industry trends, and competitors.
• Experience in using tools and software for copywriting and content management.
• Ability to work in a fast-paced environment and meet deadlines.
• Excellent communication and collaboration skills to work with cross-functional teams.
• Demonstrated experience in creating compelling and persuasive copy across various channels.

BENEFITS

• Flexible and generous paid time off
• Competitive medical, dental, vision and life insurance
• 401(k) employer matching program
• Parental leave
• Wellness resources
• Charitable matching program
• Hybrid work
• On-site workout facilities (Leawood, Gilbert, Burlington)
• Community outreach groups
• Tuition reimbursement

Fostering A Sense of Belonging

We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.

About Ascend Learning

As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

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