Contractor, Product Marketing

Every company needs supplies and services to operate. From laptops and rental cars to pens and pallets, all companies have procurement needs. That’s where CoreTrust comes in. CoreTrust provides a B2B marketplace that has transformed how companies buy billions of dollars’ worth of supplies and services annually. We’re on a mission to be the one place where buyers and suppliers connect, secure purchasing agreements, transact, and partner to realize savings. 

Scope

• Content Development: Create and manage high-quality content to market procurement contracts across various spend categories, including whitepapers, case studies, blog posts, and webinars
• Sales Enablement: Develop and deliver sales enablement materials such as presentations, product sheets, and competitive analysis to support the sales team in closing deals
• Positioning and Messaging: Craft clear and compelling positioning and messaging frameworks that resonate with target audiences and differentiate our solutions in the market
• Market Research: Conduct market research to understand customer needs, market trends, and competitive landscape to inform marketing strategies
• Campaign Management: Plan and execute marketing campaigns to drive lead generation and customer engagement
• Collaboration: Work closely with product management, sales, and other stakeholders to ensure alignment and consistency in messaging and positioning
• Performance Analysis: Monitor and analyze the performance of marketing initiatives and campaigns, providing insights and recommendations for improvement 

Preferred Qualifications

• Strong expertise in product marketing, preferably in the procurement or B2B technology sector 
• Expertise in creating compelling content and messaging 
• Proficiency in marketing automation tools and CRM systems 
• Existing knowledge, or ability to gain knowledge of procurement industry and processes  
• Expert in sales enablement best practices