Conversational Marketing- Experience & Delight

About HubSpot:

Are you someone who enjoys working in a fast-paced environment while helping businesses grow better? Are you an excellent communicator and collaborator who enjoys finding opportunities through data? Do you find yourself engaging with chat and conversational channels in your everyday life? If so, this role might be right for you!

Did you know that almost a third of our customers engaged with us on chat before buying? We invest in conversational marketing because our prospects and customers want to connect with us immediately and we want to meet them where they are so they don't have to fight friction to evaluate, use, and grow with HubSpot.

Position Overview:

As a Conversational Marketing Manager at HubSpot, your primary responsibility will be to own and champion the user experience across all conversational touchpoints. You will play a crucial role in ensuring that every interaction is seamless, personalized, and exceeds customer expectations. By leading with a strong customer-centric approach, you will drive engagement, satisfaction, and loyalty through our conversational channels.

Key Responsibilities:

• Take ownership of the user experience within conversational marketing, ensuring that every interaction is customer-centric and drives satisfaction.
• Develop and implement strategies to personalize conversational interactions and create a seamless user journey.
• Collaborate with cross-functional teams (sales, marketing, technology & product) to integrate user feedback and insights into improving conversational experiences.
• Utilize customer data and feedback to continuously optimize chatbots and other conversational tools for maximum user engagement.
• Drive a culture of continuous improvement by identifying user experience gaps and implementing solutions to enhance customer satisfaction.
• Regularly conducting competitive analysis on best-in-class chat experiences to stay updated on industry trends and identify areas for improvement.
• Making recommendations on improving the chat module and avatar to enhance user engagement and overall customer experience.

Additional Experience & Skills:

• Proven experience in conversational marketing or a related field with a strong focus on user experience.
• Demonstrated success in implementing customer-centric strategies that drive engagement and satisfaction.
• Strong analytical mindset with the ability to interpret data insights to improve user experiences.
• Passion for understanding customer needs and translating them into actionable initiatives.
• Detail-oriented with a relentless focus on delivering best-in-class user experiences.
• Excellent presentation and stakeholder management skills.
• Strong attention to detail and the ability to prioritize tasks effectively.
• Knowledge of live chat and chatbots functionality.
• Excellent written and verbal communication skills.
• Self-motivated and able to work independently, as well as collaboratively in a fast-paced, agile environment.
• Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.

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Cash compensation range: 66000-99000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot's compensation philosophy from Katie Burke, HubSpot's Chief People Officer.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot's bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot's equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what's included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn't just about checking off the box for legal compliance. It's about living out our value of transparency with our employees, candidates, and community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don't hesitate to apply - we'd love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form . This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here .

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers' needs at any stage of growth. We're also building a company culture that empowers people to do their best work. If that sounds like something you'd like to be part of, we'd love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code , which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace , too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022, and has been recognized for award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees work across the globe in HubSpot offices and remotely. Visit our careers website to learn more about culture and opportunities at HubSpot.

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