Conversion Optimization Specialist

We are looking for a Conversion Optimization Specialist who will contribute to the optimization of Tebra’s consumer-facing websites. You will be tasked with digging into website performance and user behavior data to understand what is working well and which areas can use refinement. Analysis of this data informs design decisions and guides the development of new testing opportunities to improve conversion performance.  Informed insights may drive optimizations across, layouts, content, modules, CTA’s, and functionality across organic sites and paid landing pages. 

You will collaborate closely with marketing program directors, managers, and analysts, as well as development and design teams and serve as an integral part of the company’s overall growth. 

• Plan and implement A/B testing campaigns for optimization based on requirements to improve prospect experience and increase site conversion
• Measure statistical significance of tests and perform data analysis to measure a test's incremental impact and prioritize new opportunities accordingly
• Communicate results and insights of statistical test analysis to stakeholders to help shape decision making, including cross-functional partners across creative, development, MarketingOps, and Marketing Programs (Paid, SEO, Email) teams
• Perform quantitative and qualitative analysis of website and paid landing pages to uncover challenges preventing prospects from converting on primary site actions using tools such as Google Analytics, Convert, and VWO
• Create mockups of proposed tests, including custom layouts, content, modules, and functionality
• Develop code that is cross-browser/cross-platform UI compatible and troubleshoot associated issues
• Interpret requirements such as wireframes, prototypes, and interactive user interfaces into well-documented front-end code

• 2-3+ years of proven experience in conversion optimization and web development
• Optimization, multivariate testing, design and implementation of experiments experience in tools like VWO and Convert
• Proficient in responsive design, web standards, User Experience (UX), copywriting, and general design best practices. Familiarity with adobe suite a plus
• Proficiency in HTML/CSS/JS/jQuery and languages (Python, SQL, Spark, etc.) to manipulate data and draw insights is preferred
• Experience working in CMS systems, such as WordPress and Drupal
• Strong mathematical or statistical background with demonstrated knowledge of multivariate statistical and modeling techniques is a plus
• Ability to communicate data, context, and implications via strong cross-functional partnerships
• Must be detail oriented with strong problem-solving skills. High attention to detail, critical thinking, problem-solving, and time management skills
• Experience working with a version control repository such as Github
• Working experience in platforms such as Marketo, Unbounce, Google Analytics, and Saleforce

Kareo and PatientPop have joined forces to become Tebra, the digital backbone for practice well-being. While our teams are still supporting both products, our new hires and current employees are now united as Team Tebra. 

Tebra aims to unlock better healthcare by helping independent practices bring modernized care to patients everywhere. Well over 100,000 providers trust Tebra to elevate their patient experience, and help them grow their practice. At Tebra, we’re building the future of well-being together. That shared vision for tomorrow begins with compassion and humanity today.

We get to know our customers - and their patients - and look at the world through their lens.

Healthcare is too complex. We aim to simplify it for everyone.

We reject the status quo and solve problems with creativity, perseverance, and a bias to action.

We are diverse, humble, and collaborative. We put the team first and win together.

Life is short and joy is underrated. We take time to have fun and celebrate success.

In addition to our healthcare benefits, we also offer amazing perks! Need work from home basics? We offer a discount through Dell! We also offer a number of resources to help you keep your mind and body healthy. Check out obe Fitness or Gympass for a great workout, or LifeWorks Employee Assistance Program to find mental health resources, along with other resources for everyday occurrences.

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