Conversion Rate Optimization (CRO) Specialist

As an analytically minded Conversion Rate Optimization (CRO) Specialist, you will be responsible for executing optimization efforts to improve user experience, maximize conversion rates and drive engagement across Unybrands properties. You will work closely with marketing, creative and product teams to champion our testing capabilities and strategies, working to cultivate a data-driven, experimentation/fail-fast mindset. This role is hybrid. 

Responsibilities include - but not limited to: 

• Execute A/B and multivariate (MVT) optimization tests that drive fundamental improvements to the website experience and performance across seven sites.
• Manage the end-to-end experimentation process including hypothesis setting, test design, KPI selection and goals, test execution, results measuring and recommendations.
• Interpret data, identify key findings, make recommendations, and share learnings based on testing results to positively impact customer experience, conversion rates, future web developments and further testing iterations.
• Collaborate with various teams and stakeholders to understand customer priorities and pain points, develop robust tests/hypotheses, write creative web copy/value propositions and design low fidelity experiment prototypes and wireframes.
• Advocate user-centered design methodologies and incorporate qualitative and quantitative research findings to enhance optimization tests.
• Lead and support training and development of web optimization and A/B testing standards.
• Work closely with Dev teams to build, QA, launch, and monitor A/B tests, while ensuring no cross-pollination of tests with other functions.

A successful team member will have:

• 2-3 years of experience with optimization testing tools such as Adobe Target, Google Optimize and Optimizely and others.
• Experience with Google Analytics, FullStory and/or other digital analytics tools.
• Test and learn mindset with strong marketing instincts.
• Demonstrated attention to detail and problem-solving skills.
• Experience working with a start-up is preferred.
• General knowledge of statistical concepts related to A/B testing. Familiarity with both Frequentist and Bayesian methodologies is a bonus.
• Experience in front-end web design and development (HTML, CSS and JavaScript/jQuery) preferred.
• Strong understanding of Shopify, Hotjar, and Crazyegg.
• A passionate self-starter who can drive results given ambiguity and minimal direction and work under limited supervision oversight.
• Ability to thrive in a fast-paced environment and will stop at nothing to ensure project completion.
• Ability to use pragmatic thinking to problem solve and ask appropriate questions, logically identify the order of processes, spot missing elements and create workflows.