Conversion Rate Optimization (CRO) Specialist

Founded in 2017, eJam is a direct-to-consumer brand incubator; focused on creating products that people love. Today, we own and operate a portfolio of brands with products that put you first. We take a unique approach to each brand and every product, making sure that we are fulfilling a real need while helping to shift the status quo.

Qualifications:

• 1+ Year Experience in a UI/UX Strategy, Web Design or CRO Analyst Role
• Solid understanding of user experience, planning and conducting user research, user testing, A/B testing, rapid prototyping, heuristic analysis, usability and accessibility concerns.
• Expert-level in Figma (or similar design tool), proficient in JIRA, Google Analytics, Microsoft Excel and Experience with A/B Testing Tools.
• Performance-driven mentality to drive significant improvements to website performance. 
• Strong analytical and creative problem-solving skills
• Deeply analytical, expertise in data analytics - ability to identify and prioritize growth opportunities and develop ways to meet them
• Background in e-commerce or digital conversion funnels/flows is highly preferred.
• Strong attention to detail and ability to multitask in a deadline driven atmosphere
• Basic knowledge of HTML, JS & CSS is a plus. 
• Experience with life cycle and lifetime value analytics is a plus.

Key Responsibilities: 

• As a CRO Marketing Analyst you will use a mix of creative design and strong analytical skills to identify opportunities across all web surfaces. 
• This person will manage A/B tests from creating hypotheses to launch using their experience and knowledge of design and UX. Resulting in significant improvements to websites earning per visitor.
• Plan and execute continuous optimizations across landing pages, checkout pages, upsells, customer portal interactions on all web surfaces.
• Report on key performance indicators and data driven insights for performance improvements from existing and new marketing campaigns.
• Work closely and maintain frequent contact with media buyers to communicate current test results.
• Monitor e-commerce industry trends and new product offerings to stay up to speed and ahead of the competition. 
• Assist in firefighting and identifying bugs before testing to ensure bug free experience and no cross pollination of tests which invalidate the results.