Conversion Rate Optimization Manager

Challenges You Will Solve

We are seeking an experienced Conversion Rate Optimization (CRO) Manager to work in our marketing team. An ideal candidate has a track record of leading the strategy and execution of web experimentation roadmaps in a results-driven environment. You have a data-driven attitude lead with a customer-centric approach take an analytic approach to problem-solving and have a strong understanding of what data drives impact.

What You'll Do

• Collaborate with Marketing Engineering Creative and Product teams to optimize existing landing pages while ensuring accurate messaging timing and capabilities needed to implement the changes.

• Manage all key conversion points within marketing funnel looking for ways to increase efficiencies

• Manage and optimize digital assets such as landing pages website calls-to-action (CTAs) and lead generation forms

• Drive continuous performance improvement through the development of an ongoing experimentation roadmap aligned to short-term and long-term opportunities

• Analyze and monitor page performance and user behavior across site landing pages generate data-driven hypotheses that advise strategies and uncover areas of opportunity to improve the customer journey

• Present strategies to internal teams based on your findings from the ongoing testing and analysis of the data.

• Develop a deep understanding of our members and site visitors through data insights and cross-functional partnerships (Analytics Engineering and Consumer Insights). Leverage those insights to inform site strategy.

• Partner with Analytics to establish a clear measurement framework define critical metrics track and analyze website performance and run forecasts.

• Collaborate with the Community Team PMM team and SEO Team on SEO initiatives and content opportunities that improve website conversion efficiency.

• Leverage personalization capabilities to create digital experiences aligned to audiences and channels.

• Support defining developing and and implementing web optimization and experimentation processes that drive team efficiency.

• Work to increase conversion rates and drive marketing qualified leads to help the business drive revenue.

What You'll Bring

• 3+ years of experience as a Conversion Rate Optimization or similar role at a b2b organization

• Experience using data and insights to inform requirements ideas and strategies with hands-on experience with web tools including CMS (WordPress) A/B testing tools (VWO) site analytics (Google Analytics 4) and business intelligence tools.

• Adept at leading hypothesis-driven A/B tests experiment design and running experiments at scale.

• Well-versed in the technical aspects of running a website UX SEO domain management HTML/CSS/JavaScript.

• Synthesize data and effectively communicate and articulate strategies and plans to a wide variety of audiences.

• Excellent project management and problem-solving skills with the ability to lead multiple projects simultaneously from strategy to execution.

• Ability to adapt and thrive within the fast pace and ambiguity of a growth organization

Compensation Range: $101000 - $123500 + bonus and equity

Application Deadline: August 30 2024

Benefit Highlights:

- 100% Paid Premiums:  Red Canary offers a 100% paid plan option for medical dental and vision for you and your dependents. No waiting period.

- Health & Wellness - Access to mental health services Employee Assistance Program and additional programs to incentivize healthy habits.

- Fertility Benefits: All new hires are eligible for benefits as of their first day.

- Flexible Time Off: Take the time you need to recharge including vacation sick bereavement jury duty and holidays.

- Paid Parental Leave- Full base pay to bond/care for your new child.

- Pre-Tax Plans - Red Canary offers a variety of plans to fit you and your dependent specific needs including FSA HRA and HSA with employer funding to offset out of pocket health care expenses.

- Flexible Work Environment- With 60% remote workforce Canaries can work virtually from almost anywhere in the US.