Coordinator, Entertainment & Promotions

Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's®-Infinite Possibilities. One Family.

PURPOSE STATEMENT

Plan, manage and execute the Buffalo Bisons promotional and events schedule as well as the game-day entertainment experience and sponsorship fulfillment for all Bisons home games. Be an active member of the Bisons Marketing and Ballpark Operations teams by bringing creative and engaging promotional and event ideas for consideration for the Bisons ballpark experience.

KEY ACCOUNTABILITIES/OUTCOMES

Bisons Promotional & Event Schedule
-Research, Plan and Program an annual promotional and event schedule that adheres to the Buffalo Bisons core values, emphasizes family-friendly fun and adds great value to the game day experience while also adhering to a set budget.
-Produce a promotional schedule that provides exciting and quality inventory for our sales and marketing teams to attract corporation sponsorship and partnership.
-Have a strong understanding of the sports entertainment industry to identify emerging trends and entertainment opportunities that can be added to the Bisons experience.
-Work closely with the merchandise team in the selection and ordering of promotional giveaway items as well as the inclusion/theming of merchandise efforts within the event schedule.

Game Day Entertainment
-Executive all elements of the gameday presentation for all Buffalo Bisons home games, adhering to the Bisons standards of being a family-friendly experience appropriate for fans of all ages. Coordinate all entertainment elements during the game to ensure our guests have positive, fun, rewarding and memorable experience while at the ballpark.
-Develop, produce and distribute game day scripts to ensure all ballpark teams work in unison during all home games. Work alongside the Bisons Marketing, Merchandise and Ballpark Operations Teams to ensure all key messages are included in gameday presentation.
-Schedule and coordinate any additional promotional elements tied into the game day experience, such as scheduling anthem singers and coordinating first pitch recipients.
-Research, develop and plan additional in-game entertainment elements that enhance the ballpark experience or help fulfill sponsorship requirements.
-Hire, schedule and manage an internship team that not only executes the various elements of the ballpark experience, but also represents the core values the Bisons organization beliefs in; safe, family-friendly, positive and fun. Identify and encourage the development of emerging talents within the intern team for potential future additions to the Bisons organization.
-Schedule and maintain a Game Day staff as needed for the execution of the Bisons game day experience, including but not limited to a PA announcer, sound operator, mascots, etc.

Sponsorship Fulfillment
-Work closely with the Bisons Sales Department to make sure all sponsorship requirements tied into promotional events are fulfilled and our corporate partners are rewarded for their commitment to the Bisons.
-Assist with the coordination of all on-site needs of Bisons corporate partners.
-Coordinate all Major League Baseball-required in-game sponsorship elements as required by the PDL agreement.
-Assist with securing all required proof of performances for our local partners and for MLB.

Bisons Marketing Team
-Attend weekly Bisons Marketing meetings and be an active and participating member of the Bisons Marketing Team, bringing new ideas and constructive feedback to all initiatives.
-Work closely with the Bisons Social Media Coordinator to help bring all promotional and event elements to our online audience, for both the promotion of upcoming events and to share the game day experience.
-Work alongside the Bisons Graphic Designer to ensure that all scoreboard elements are accurate, informative and engaging during all Bisons home games.

Ballpark Operations Team:
-Be an active member of the Ballpark Operations team by attending regular meetings, keeping the Bisons staff up-to-date on all game day and entertainment elements and providing creative and fun ideas during brainstorming.

KNOWLEDGE/SKILLS/EXPERIENCE

Skills required:

A general understanding of the rules and current events in the game of baseball.
Creative, energetic and proactive approach to work.
Ability to anticipate/adapt and make recommendations based upon the needs of the organization
Creative marketing and special events minded individual
Highly organized, ability to multi-task
Strong interpersonal skills
Ability to prioritize
Consistent, punctual and regular attendance

Experience required:

A full year of work, either paid or as an intern, in the promotional/experiential departments of a professional sports team.
Experience managing a staff at some level preferred
Strong knowledge of marketing within sport and entertainment venues
Proven ability to stay organized, meet deadlines and quotas

Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's. Please contact Rich's Human Resources department at [email protected] if you need assistance completing this application or to otherwise participate in the application process.