Coordinator, Integrated Marketing

What You’ll Do

As the Coordinator,  Integrated Marketing  you will  support  all brand marketing efforts for key brands. You’ll  assist with innovative planning, strategy, and collaboration to build and evolve these brands to breakthrough initiatives in global markets, digital channels, and key retail accounts. You’ll collaborate with peer groups across functions including Brand, Sales, Creative, Stores, and PR to build and execute 360-degree, integrated marketing programs. 

​What you’ll be working on

• Formulate and implement brand marketing strategies, social media and digital plans to achieve brand/business goals and annual financial targets.
• Execute and manage implementation of 360-degree brand marketing, digital/social, and retail initiatives that drive brand awareness and license partner sales (including campaign activations, creative asset development, public relations, and digital components).
• Manage consistent, ongoing communication with both internal and external stakeholders ensuring activation plans, execution timelines, deliverables, and accountabilities are clear and aligned with the business.
• Participate in brand strategy discussions and planning; identify target consumer and retail audience; determine tiering needs; analyze consumer trends and market data, identify brand growth opportunities.
• Integrate new licensees into the Authentic integrated marketing ecosystem.
• Plan and execute annual Brand Summits for the brand to present annual brand strategy, marketing plans and activations to key licensees and stakeholders
• Drive planning and execution of new content strategies that drive brand relevance and engages consumers.
• Report findings on research related to brand performance and opportunities; incorporate into future strategy. Source content inspiration and track competitors’ initiatives.
• Manage social content calendars to optimize posting schedules and engagement opportunities for brands.
• Day-to-day social posting and community management across platforms.
• Plan and manage influencer campaigns on Authentic proprietary influencer software, Winston.
• Working both organically and within a given budget, lead execution of influencer and content marketing campaigns to promote across platforms.
• Moderate user generated content for use across channels and ensures that rights are requested and received from all influencers and users who tag the brands in photos. Coordinate with celebrity image agencies to secure images and rights for social/digital use for all brands.
• Compile and interpret analytics reporting across owned brands.
• Manage product need requests for campaigns and influencer seeding. Manage sample closet
• Collaborate with internal teams to develop strategic gifting and seeding programs.

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Must Haves

• Bachelor’s Degree in marketing, business, or a similar field.
• 1-2  years of experience in brand marketing and management; fashion brand marketing experience is required.
• Experience in social media, and digital marketing.
• Seamless communication skills with strong in-room presentation capabilities.
• Must have strong computer proficiency with strength in MS Office (Word, Excel, PowerPoint, etc.), Keynote, Squarespace, Adobe suite, and all social media platforms.

Primary Location Salary Range:

$60,000 - $70,000