Coordinator, Marketing Solutions
Job Description
We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.
We are seeking a captivating storyteller and strategic thinker who can dive into and unlock the opportunities of our clientsâ brands and businesses. You will be expected to develop exciting concepts and participate in the pitch process to present and showcase custom advertising ideas while working with media sales teams and their clients (both agencies and direct advertisers). You will be organized, articulate, possess a strategic and creative mindset, demonstrate knowledge of online media business and campaign development, while identifying client goals, expectations and mindset. In addition to having experience with client-facing work, and knowing how to balance the pressures of client demands against internal requirements, you will provide superior and consistent customer service and problem solving.
What Youâll Do
- Develop marketing materials (proposals, presentations, one-sheeters) with a focus on creative thinking and innovations, including, but not limited to custom creative/branded content, editorial alignment, social and digital media, video storytelling, influencer marketing, audio activations, and more Â
- Act as the primary point of contact for RFP responses (reactive and proactive), pulling together components from research, marketplace insights, and marketing into one cohesive response, including concept and pricing
- Translate marketplace needs into integrated offerings
- Collaborate with sales partners, producers, designers and researchers to develop strategic client initiatives to deliver on their KPIs by leveraging Tripadvisorâs capabilities.
- Learn to understand Tripadvisorâs processes and platforms, and have the opportunity to proactively come up with new innovative and creative solutions for clients.
Skills & Experience
- Cross-Functional Knowledge: An understanding of general advertising products across all platforms (desktop, mobile, tablet) as well as its owned brand
- Creative thought leadership: Developing a keen eye for creating and executing digitally driven, branded content solutions across multiple platforms
- Desire for innovation: Our clients want and have access to never-been-done-before opportunities. You will determine the ârightâ ones and bring them to life in impactful ways.
- Entrepreneurial spirit: Take calculated risks to test and learn with new media partners, platforms and programs
- Finger on the pulse of pop culture: Staying updated on consumer trends driving relevant and âbuzz-worthy, of the momentâ brand experience opportunities
- Knowledge of the competitive landscape:Â A strong desire to understand the industry and competitive set in market
- Knowledge of Research Metrics: Exposure to translating and shaping data into compelling stories aligning with a brandâs advertising goals.
- Natural Ability to Multi-Task: Ability to manage multiple concurrent projects in a deadline-driven environment
- Must possess a BS/BA degree
- 1-3+ years of relevant experience at an agency, media/publishing company or integrated marketing sales organization, where the individual participated in cross-platform content ideation & presentation development for clients
- Knowledge of online media, marketing and advertising required
- Must possess leadership, interpersonal, and teamwork skills
- Strong organizational, project management, writing, storytelling and presentation skills
- Excellent communication skills both written and oral
- Ability to work under pressure to meet tight deadline
- Good business judgment, as well as emotional and professional maturity required.
- Excellent deck design skills with proficiency in Google Slides
- Flexible and open to change and new information; adapts behavior and work methods accordingly
- Ability to both work independently but contribute in a collaborative environment across internal teams in US, UK and Singapore
The salary range for this role is $50,000 to $67,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employeeâs pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, sales or revenue-based metrics, and business or organizational needs. This compensation range may also be modified in the future.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at [email protected].Â
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Date Posted
04/07/2023
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2
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