Coordinator, Offline Marketing

About This Role:

PrizePicks is looking for a Coordinator of Offline Marketing with experience in offline advertising channels - Linear TV, OTT/OLV & Audio. This hire will need to have experience with complex, multi-faceted campaigns across offline channels to drive efficient customer acquisition growth. Additionally, the candidate must be a detail-oriented, organized self-starter that is comfortable and articulate while communicating with internal teams, agency partners and vendors.

Responsibilities Include:

• Work closely with Manager of Offline Marketing, assisting in management of relevant channels to support customer acquisition growth efforts that achieve CAC/new customer growth targets and new customer unit economics
• Compile, analyze and track channel performance to identify key campaign learnings/optimizations on an ongoing basis to drive improvement of identified KPIs
• Leverage subject matter expertise of relevant channels to proactively research, evaluate & recommend test opportunities for incremental growth
• Be the steward for all media plans across the channel mix, supporting Manager of Offline Marketing as well as agency partners to manage all deliverables (optimization implementation, plan approvals/execution, creative assets, contracts)
• Support Manager of Offline Marketing as key point of contact with external agency partners and marketing vendors, provide direction and management based on performance goals
• Manage campaign setup, invoicing and budget reporting for responsible channels
• Partner with Brand Creative team to develop assets, share key findings, provide insights that optimize performance & inform future initiatives
• Work cross-functionally across the org (Growth, Product, Operations, Analytics and relevant teams), managing multiple projects and teams at once to keep deliverables are on track

Requirements:

• Business/Marketing Bachelor's degree 

• 2-4 years experience in customer acquisition marketing - direct experience with Linear TV, OTT/OLV & Audio management preferred

• Experience working with performance marketing metrics, understanding of media and marketing fundamentals (CPM, CPV, CAC, LTV)

• Fluency in Microsoft Office / Google Suite (pivot tables, VLOOKUPs)

• Demonstrate strong follow-through and ability to manage multiple tasks and projects 

• Must be inquisitive and want to tackle projects you have not done before, be comfortable with uncertainty

• Thrive in a fast-paced environment and learn quickly

• Be aggressive and want to win

Benefits you’ll receive: 

In addition to your great compensation package, company subsidized medical/dental/vision coverage plans and matching 401(k), we’ll shower you with perks including: 

• Break room with ping pong, endless snacks and in-office lunch once a week
• Unlimited PTO to encourage a healthy work/life balance (2 week min required!)
• Modern work schedule focused on getting the job done, not hours clocked
• Workplace flexibility
• Company and team outings, we encourage a tight-knit workplace
• Generous Maternity AND Paternity leave (16 weeks!)
• Annual bonus & stock options
• Wellness program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunity for growth and career development